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Glenn Earlam


Glenn Earlam graduated from Staffordshire Polytechnic with a degree in Business Studies in 1988. He joined Unilever in the Unilever Company Management Development Scheme as a Marketing graduate, starting in the marketing, sales and distribution departments of Brooke Bond Foods.

Glenn joined The Tussauds Group in 1995 as Director of Marketing for Alton Towers, where he launched the UK’s first themed hotel and also the world’s first vertical drop rollercoaster – Oblivion. He became Director of Marketing for the Tussauds Group UK Theme Parks in 1998. In January 2000, he moved to become Divisional Director for Chessington World of Adventures and Thorpe Park, where he re-positioned both parks, before taking up the role of Managing Director, City Centre Attractions in 2004.

With the merger of The Tussauds Group and Merlin Entertainments Group, Glenn became the Managing Director for Midway Attractions, where he was responsible for 90 visitor attractions including the global management and development of Madame Tussaud’s, Dungeons, The Eye, SEA LIFE and LEGOLAND Discovery Centre brands.

Glenn joined David Lloyd Leisure as Chief Executive Officer in June 2015, where he is responsible for 91 clubs and their onward development, plus the delivery of great experiences to the 450,000 members across the estate.

Glenn is married with two daughters.