Their song “Come Down” was chosen for the international promotion of British music following on from “What You Wanna Be”, their debut single, being used in the 2007 campaign.
As well as being featured on the visitbritainrocks.com website, 15,000 CDs containing “Come Down” will be sent to University students in New York, Los Angeles and Washington, among others in the US and Canada.
Dave Gurney, Marketing Director for richlife, said: “We are delighted that we have been chosen as one of the bands whose music is being used to encourage music lovers from USA and Canada to visit Britain and experience the best of British music!”
Music Technology students at Staffordshire University, James Archer and Ben Gurney, who play bass guitar and lead guitar respectively, make up half the band while the vocalist, Richard Sharples, and drummer, Nathan Anderson-Barr, are both at college studying a course of the same name.
richlife recently played the main stage at the Music Live Event in the NEC in Birmingham and have also played alongside The Sugababes, Jamelia, Mark Owen, Rachel Stevens, Girls Aloud and Slade.