Events Management BA (Hons)

An event management 24 hour event
UCAS code N820
Location Stoke-on-Trent Campus
Duration 3 Years

2017/18 New Entrants, Full Time

  • Home and EU students: £9,250 per year of study
  • International students: £10,900 per year of study
Course start September
LocationModeStart dateApply
Stoke-on-Trent CampusFull-time2017/18 Academic YearApply via UCAS

Course outline

  • Guaranteed work placement with this course

With the opportunity for professional memberships and recognition our Events Management degree, Recognised by Tourism Management Institute (TMI),  gives you the creative and entrepreneurial skills employers value.

Interested in learning how events are developed, planned and managed? Or maybe you like the idea of running your own events company. Whether you want to work for a leading events organisation, or start your own events business, this course will equip you with the knowledge and skills needed for a successful career.

Our tutors have a wealth of professional experience in the industry. They’ve worked within operations management for UK and international tour companies, and for global organisations such as Formula 1.

The course has a diverse visit programme to events in the UK and abroad. Previous visits have included Barcelona, the 2012 Olympic Games, The World Travel Market and Travel Technology Europe.

You'll also have the chance to work in industry on internal and external projects. Recent projects have included 'Totally Locally' and 'The Time to be in Stoke-on-Trent' - a student-led conference involving keynote presentations from leading local figures. You'll work mainly in the classroom, with field trips, practical workshops, online debates and guest lectures.

Social media links

Course content

Year 1 (Core)

  • Introduction to Tourism and Events
  • Management Skills (Enhancing your Career and Personal Success)
  • Resourcing Events and Tourism Organisations (Human Resources and Accounting and Finance)
  • Entrepreneurial Marketing

Year 2 (Core)

  • Professional Development (Enterprise, Entrepreneurialism and Citizenship)
  • Tourism and Events Service Operations Management
  • Fundraising for Events Management
  • Legislation and Human Resources in the Events Context
  • New Media Marketing in Tourism and Events

Year 2 (Options)

Professional Choice – choose from a range of business-related module areas such as:

  • Marketing
  • Accounting and Finance
  • Human Resource Management
  • Enterprise

Optional placement year in industry at the end of year 2.

Year 3 (Core)

  • Events Planning and Strategy
  • Events Management Project
  • Contemporary Issues in Tourism and Events
  • Managing Events Communications

Year 3 (Options)

Professional Choice – choose from a range of business-related module areas such as:

  • Marketing
  • Accounting and Finance
  • Human Resource Management
  • Enterprise
  • Work Experience

Entry requirements

UCAS Tariff points: 96

A levels: CCC

BTEC: National Diploma MMM.

All applicants are individually assessed.

Student success

I was unsure of joining the events management course as a mature student studying events management but [it] has been one of the best decisions I made. The course allows you to learn the practical sides of events such as the business side and the hands on fun bit of putting on your own events.

Kayleigh Heath, BA (Hons) Events Management

Teaching and learning

The world of events management is a diverse one. During this course we’ll give you a deep understanding of the industry and the skills needed to pursue a variety of careers within it.

Different people learn in different ways. To help everyone get the most out of their studies, we teach students through a blend of:

  • Lectures
  • Guest speakers
  • Tutorials
  • Workshops
  • Seminars
  • Virtual Learning Environment

In your first year, you’ll learn explore the various types of events and how they relate to tourism and gain an understanding of accounting and finance for events. You’ll also focus on entrepreneurial marketing and how to manage employees in events. You’ll then move on to learn about the planning and strategy of events before carrying out your own event management project.

You’ll be given opportunities to go on work placements. This gives you the chance to put your new skills into action and can help you fine-tune your future career choice.

With the guidance of our teaching team, we’ll also help you develop the soft, but crucial skills needed in this industry, such as how to communicate effectively with colleagues and customers, time management and decision-making.


We measure your progress through a range of different assessment techniques.

You’ll have a chance to show how your skills are developing through:

  • Assignments
  • Presentations
  • Research projects
  • Examinations
  • Web based design tasks

Your tutors will give you constructive feedback that builds your confidence as a problem solver and decision maker. You’ll also be able to give your own feedback and use these discussions to help achieve the best possible results.

To prepare you for your future career, we keep the assessments focused on real life situations and scenarios where possible.

Graduate destinations

Whether it’s managing events on the ground, or developing, planning and marketing them behind the scenes, you’ll be equipped with the skills needed to succeed. With your degree in Events Management, you’ll be able to explore a variety of careers in this dynamic industry.

Graduates of this course have gone on to work for a range of events companies, but also charities, both in the public and third sector, such as Cancer Research UK.

Typical roles for our graduates include:

  • Conference Organisers
  • Event Managers
  • Events coordinators
  • Hotel managers
  • Charity fundraisers
  • Conference and banqueting sales executives
  • Marketing assistants
  • Marketing managers

Alternatively, you may choose to develop your own events management business, or further your studies at postgraduate level.

Programme specification

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t: +44(0)1782 294400
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