Business And Marketing Management BA (Hons)

Business students in lecture theatre
UCAS code N1NN
Location Stoke-on-Trent Campus
Duration 3 Years

2017/18 New Entrants, Full Time

  • Home and EU students: £9,250 per year of study
  • International students: £10,900 per year of study
Course start September
LocationModeStart dateApply
Stoke-on-Trent CampusFull-time2017/18 Academic YearApply via UCAS

Course outline

This degree covers the creative and strategic side of managing a business. It’s ideal if you’re interested in marketing but want to retain a general management focus. With insight into both business and marketing, you’ll be valued by any company.

Managing a business takes more than confidence and ambition. You need a broad spectrum of knowledge, especially in marketing. Getting a business noticed can make a difference between a company that booms and one that falls.

This course combines business and marketing subjects to give you an all round business education, but with a specialism in marketing. You'll develop your marketing capabilities while learning about key business disciplines, such as finance and human resource management. We’ll equip you with good analytical, reporting and presentation skills so you can become a successful practitioner.

Our academics have experience in marketing and management roles within major organisations. They've had roles from marketing and human resource management to finance and operations. Many are members of the Chartered Institute of Marketing (CIM) and other trade bodies such as the Institute of Direct and Digital Marketing (IDM).


Course Fees and Finance

The expected study pattern on this programme enables you to complete modules totalling 120 credits in your first year of study and the other 240 credits, split equally over your second and third years of study. If you follow this pattern of study you will pay a fee of £9,250 for your first year in 2017/18. The fee for your second and third year of study will be broadly the same, except that an inflationary uplift may apply each year.*

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.


Undergraduate Loans:

UK and EU students who are studying for their first undergraduate degree may not have to pay these fees up front. For eligible students a loan is available from the Student Loans Company to cover the cost of tuition so you don't have to find the money to pay your tuition costs before or while you are studying. You won't have to start repaying the loan until you are earning more than (currently) £21,000 a year.

A loan is also available for part-time students studying at least 25% (30 credits) per year.

However, if you already hold a degree, or another qualification at the same level, you may not qualify for this loan.

For further information on eligibility and how to apply visit apply-for-student-finance.


Repayment (current arrangements):

9% of income over £21,000 per year.

Interest on the loan is charged at up to Retail Price Index** (RPI) +3% = 4.6% as of 2016/17.

If you are living in the UK: Your employer will deduct repayments when your salary reaches the threshold (currently £21,000 per year). Different arrangements are made to collect repayments from those living outside the UK.

For further information on repayment visit student loan repayment.


*The fees listed are for the 2017/18 academic year only. Any subsequent years may be subject to an inflationary uplift.

**RPI – the Retail Price Index is a measure of UK inflation. The UK Government uses the rate of RPI to set the interest rate charged on student loans.

Course content

Year 1 (Core)

  • Management Skills (Enhancing your career and personal success)

  • Resourcing the Organisation

  • Analysing Business and Environmental Information 1

  • Entrepreneurial Marketing

Year 2 (Core)

  • Global Marketing in Action

  • Professional Development (Enterprise, Entrepreneurialism and Citizenship)

  • Analysing Business and Environmental Information 2

  • Designing and Managing Effective Organisations

  • New Media Marketing

  • Services and Relationship Marketing

Optional placement year in industry at the end of year 2.

Year 3 (Core)

  • Applied Business Research

  • Marketing Metrics

  • Brand Identities and Communities or Work Experience

  • Global Business Directions

  • Strategic Management in Organisations

Entry requirements

UCAS Tariff points: 120

A levels: BBB

BTEC: National Diploma DMM

Assessment: compulsory interview

Teaching and learning

Throughout the course, our knowledgeable and friendly team will support you, from course leaders, who have experience in marketing and management within major organisations, to our student support staff. We also make sure that you’re always up-to-date with the latest news in the industry with guest speakers from the business world.

You’ll learn about key business disciplines and you’ll develop your business and marketing capabilities across a range of skills - including good analytical, reporting and presentation skills - to become a successful practitioner.

Different people learn in different ways. To help everyone get the most out of their studies, we teach students through a blend of:

  • Lectures
  • Guest speakers
  • Tutorials
  • Workshops
  • Seminars
  • Virtual Learning Environment online

We make sure you gain practical experience while learning and engaging with complex, challenging problems and real world issues. During the course, you’ll have the opportunity to complete a placement. You’ll work in a real business so you can develop and practice your marketing knowledge. Having this experience will teach you crucial skills in the work place as well as help your employability after you graduate.


We measure your progress through a range of different assessment techniques. Over 75% of your assessment is through coursework.

Your tutors will give you constructive feedback that builds your confidence as a problem solver and decision maker. You’ll also be able to give your own feedback and use these discussions to help achieve the best possible results.

You’ll have a chance to show how your skills are developing through:

  • Assignments
  • Presentations
  • Research projects
  • Examinations
  • Web based design tasks

To prepare you for your future career, we keep the assessments focused on real life situations and scenarios where possible.

Graduate destinations

By the time you graduate, you’ll be equipped with skills in demand from a wide range of industries. Our Business and Marketing Management degree prepares you for roles in marketing and sales. The job market in this field is always growing - both nationally and internationally.

Employers value practical experience. Because this course has a focus on real challenges, including work on specific business projects and work placements, your CV will be particularly strong in this area.

Typical roles for our graduates include

  • Marketing officers
  • Market research executives
  • Risk assessment officers
  • Campaign officers
  • Social media consultants
  • Brand/product management officers
  • Human resource management officers
  • Operations management officers
  • Customer care officers
  • Project management officers

You’ll also have the skills needed to start your own business. Many of our graduates have gone on to run successful start-ups.

The degree also gives you a grounding to obtain a professional qualification within a specific business area, such as marketing or finance. Alternatively, you could further your studies at postgraduate level through our MSc Digital Marketing Management.

Programme specification

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Enquiries Team
Cadman Information Point
College Road
United Kingdom
t: +44(0)1782 294400
Enquire about this course