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Games PR and Community Management

BA (Hons)

World first course

A ground-breaking course for the games community managers of the future

Real-world industry experience

Work on live industry briefs and meet industry guest-speakers

Gain diverse skills

Acquire skills in games community management, content creation, social media and PR

UCAS code:
G623
Location:
Stoke-on-Trent campus
Study option:
Full-time, Stoke-on-Trent campus
Choose another study option
Duration:
3 Years
Start date:
16 September 2019
Book onto an Open Day Enquire about this course Apply now

A ground-breaking course for the games community managers of the future. This course will inspire your creative nature, transporting you into a professional environment where you will examine day-to-day experiences of a games community manager.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We always place great importance on postgraduate employability and, therefore, have a programme of guest lectures from leading industry experts from the world of community management and games PR who will visit each semester to share their experience and set live, real-world briefs for you to work on.

On completion of this course, you will leave with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

Part-time study

Part-time study route is available over 5 years.

Part-time study

Part-time study route is available over 5 years.

Part-time study

Part-time study route is available over 5 years.

Work placements

An optional placement year is available after the second year of study. We support students in finding their own placement opportunities and mentor them throughout.

Course content

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

Academic year

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

Modules

This map is an indicative list of compulsory modules for 2019/2020 full-time undergraduate courses only. The range of modules available and the content of any individual module are subject to change in future years, and according to the mode of study, entry date, award type. In the event of any full-time 2019-2020 compulsory modules changing, we will contact offer holders as soon as possible to inform or consult them as appropriate.

Year 1 compulsory modules
Fundamentals of Games Community Management
Games Content Creation: Communities
Community Management: Developers
Games PR: Thinking 360
Year 2 compulsory modules
Building & Developing Communities: Analytics & Beyond
Games Content Creation: Social Media
Community Management: AAA Publishers and Global Giants
Future Games PR and Marketing
Year 3 compulsory modules
Community Management: Events
Games Content Creation: Live
Crisis Community Management Project
Games PR Professional Pitch

We use UCAS points in our offer-making and welcome a wide range of qualifications.

 

Typical UCAS offer: 112 points

A levels: BBC

BTEC: DMM

Foundation Diploma Art and Design: Pass with Merit if taken

All applicants are individually assessed via interview with portfolio.

We use UCAS points in our offer-making and welcome a wide range of qualifications.

 

Typical UCAS offer: 112 points

A levels: BBC

BTEC: DMM

Foundation Diploma Art and Design: Pass with Merit if taken

All applicants are individually assessed via interview with portfolio.

We use UCAS points in our offer-making and welcome a wide range of qualifications.

 

Typical UCAS offer: 112 points

A levels: BBC

BTEC: DMM

Foundation Diploma Art and Design: Pass with Merit if taken

All applicants are individually assessed via interview with portfolio.

Facilities

Careers

The skills and knowledge you learn on this degree will prepare you for careers in games community management, social media, PR, journalism, content creation and events. Our graduates are also prepared for study at postgraduate level.

Teaching and assessment

Teaching

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

Assessment

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Staff

All of our academic and technical staff are passionate about sharing their many years of industry experience. In fact, many of them are current professionals working in the fields of games PR, design, business and marketing. The ethos of the Games PR and Community Management course is to foster an atmosphere of collegiate learning. One of the major strengths noted by students in feedback and in formal reports from external examiners is the friendly social community, group bonding and enabling atmosphere that the hardworking and committed team create within the course.

Nia Wearn
Nia WearnLecturer

A Staffordshire University graduate herself, Nia’s career has seen her previously listed as one of the Top 100 Women in Video Games by industry magazine MCV. Her research specialises in ways to understand and encourage games designers.

Read full profile
Charlene Sharp
Charlene SharpLecturer

Charlene is a PR and digital strategist who has worked on integrated marketing campaigns for leading games giants such as Warner Bros. Interactive Entertainment, Eidos Interactive, Square Enix, Take Two Interactive, Midway Games, Ubisoft, Disney Interactive and Shindo Interactive.

She oversaw the creation of Warner Bros Interactive Entertainment in the UK (launching titles such as LEGO Batman, F.E.A.R, LEGO Rockband, Contact: Denied Ops) and headed up the UK PR department for Eidos Interactive.

Dr Ying-Ying Law
Dr Ying-Ying LawLecturer

Ying Ying has been working as a full-time lecturer in Games Studies at Staffordshire University since 2017, teaching modules including Esports and Competitive Gaming, MMOG Design Communities and Narratology, New Developments in Games, History of Games Technologies, Fundamentals of Gameplay, Narratology for Games and Computer Games in the Workplace and Society. This year, she looks forward to teaching on the new Esports course!

Alan O'Dea
Alan O'DeaLecturer

Alan has worked in the game industry for over 15 and gathered a wealth of industry experience from a diverse range of technology and creative sectors. Alan specialises in startups, game studio management, game development, game publishing, fundraising and commercialising game projects.

Read full profile

For the course starting on 16 September 2019 the tuition fees are:

Study option
Full-time
UK / EU / Channel Islands
£9,250 per year of study
International (Non-EU)
£12,500 per year of study

For the course starting on 16 September 2019 the tuition fees are:

Study option
Part-time
UK / EU / Channel Islands
£4,620 per year of study

For the course starting on 16 September 2019 the tuition fees are:

Study option
Full-time
UK / EU / Channel Islands
£9,250 per year of study
International (Non-EU)
£12,500 per year of study

UK, EU and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International (Non-EU) students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Apply

Stoke-on-Trent campus
BA (Hons)
Full-time, Stoke-on-Trent campus
16 September 2019

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

Have you considered?

27/05/2019 12:22:18 / Games PR and Community Management / Full-time, Stoke-on-Trent campus / 7.0 / 31.0 / SSTK-12348 / Direct link

27/05/2019 12:22:18 / Games PR and Community Management / Part-time, Stoke-on-Trent campus / 3.0 / 31.0 / SSTK-12352 / Direct link

27/05/2019 12:22:18 / Games PR and Community Management / Full-time, Stoke-on-Trent campus, with a placement year / 3.0 / 31.0 / SSTK-12349 / Direct link