Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time
Duration: 2 years (including 20 weeks of paid work at Alton Towers Resort) full-time
UCAS code: N834
Academic year: 17 September 2018 – 14 June 2019
September 2019 – June 2020 (dates to be confirmed)


This unique course is taught in partnership with Alton Towers Resort, part of the World renowned Merlin Group. It includes 20 weeks paid work experience, and the opportunity to top up to a BA (Hons) degree in your third year.

The visitor attractions sector is experiencing tremendous growth both in the UK and overseas, with the most notable increase being in visits made to family attractions. According to VisitEngland (2016), staffing levels within leisure/theme parks are anticipated to increase to meet this growing demand.

So, if you’re looking to establish a career in visitor attractions that growth is great news. But if you’d like to give yourself an edge when it comes to seeking employment, our Foundation Degree in Visitor Attraction and Resort Management, developed in partnership with Alton Towers Resort, could be for you.

As part of the course, you will complete a 20-week, paid work placement with Alton Towers, allowing you to combine work and study in a truly unique learning environment.

On successful completion of study, we will issue the following award: FdA Visitor Attraction and Resort Management

Course content

This two-year course will give you the knowledge, skills and work experience you’ll need to progress in this exciting and diverse industry. Designed in accordance with guidelines published by the Events, Hospitality, Leisure, Sport and Tourism (EHLST) network, it is delivered in close association with Alton Towers Resort, which is located just half an hour’s drive from the Stoke-on-Trent campus. The resort is part of Merlin Entertainments plc, the world’s second largest visitor attraction operator, employing around 22,000 people in global attractions across 22 countries.

In Year 1 you will be employed for 10 weeks at Alton Towers Resort, working in front-line roles in retail, hotel and park operations. Following this hands-on learning experience, you should be ready to work at team leader level in Year 2, when you’ll complete a further 10-week placement.

Throughout your studies, your time in the classroom will relate directly to the practical experience and skills development you’ve gained while working as part of the resort team.


This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits: you take a combination of compulsory and optional modules, enabling you to cover key subject knowledge while developing your own interest. You must take modules worth a total of 120 credits at each level of the course. The number of optional modules you can take depends on the number of compulsory modules at a given level, you may have more choice in later parts of the course.  

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue. We aim to ensure that all optional modules run as scheduled. If for any reason an optional module cannot be run we will advise you as soon as possible and help you choose an alternative module. 

Before you can register on some optional modules, you may be required to have undertaken prerequisite modules. Some module combinations may not be allowed. 

The modules listed as options for this course are subject to availability.

Year 1

Semester 1
Module title
Professional Skills in the Workplace Compulsory
Managing the Customer Experience Compulsory
Visitor Attraction and Resort Management Operations Compulsory
Conference and Event Management Compulsory
Semester 2
Module title
Visitor Attraction and Resort Management Business Environments Compulsory
Human Resource Management Compulsory
Hospitality and Hotel Management Compulsory
Placement 1 Compulsory

Year 2

Semester 1
Module title
Business Development and Sales Management Compulsory
Current Issues in Visitor Attraction and Resort Management Compulsory
Understanding Legal Liability in Visitor Attraction and Resort Management Compulsory
Finance and Revenue Management in the Leisure Industry Compulsory
Semester 2
Module title
Leadership and Change Management Compulsory
Marketing and Digital Communications Compulsory
Strategic Visitor Attraction and Resort Management Compulsory
Placement 2 Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.