CIM Professional Certificate in Marketing

Joining CIM and attaining our internationally renowned qualification gives you professional credibility - and a major advantage over your competitors in the job market.  Plus, having the weight of the world's largest professional recognised marketing organisation behind you also provides many other benefits.

You'll also have access to a variety of valuable support for your professional life, such as business intelligence, careers advice on tap, plus industry news and views.  In all, you will be armed with the knowledge and business intelligence to keep improving and sharpening your skills as a marketer, no matter where in your career you may be.

The Professional Certificate helped me on my marketing career giving potentially a clear advantage when applying for or moving to other marketing related work.

The CIM qualification provides me with a national and worldwide recognised professional practitioner qualification.

As a Staffordshire University/CIM student, I benefit from studying within a professional and higher educational environment.

All CIM students study on the same evenings meaning I am able to meet and develop contacts with others, for example, Professional Diploma and Professional Postgraduate Diploma colleagues.

The course benefits both me and my employer, by being able, through the various assessments, to use my actual working practice/environment to demonstrate knowledge gained.

I can progress through a clear qualification path to the Professional Diploma, Professional Diploma and the MSc in Marketing at Staffordshire University, all on a part time study.

The Chartered Institute of Marketing (CIM) proposed new definition of marketing is:

'The strategic business function that creates value by stimulating, facilitating and fulfilling customer demand'...

The proposed definition places the emphasis on the needs of the customer and addresses the challenging environment in which today's marketers have to operate.

To equip marketers with the skills to address these challenges, the CIM have developed an extensive package of professional courses and Staffordshire University is pleased to offer a comprehensive range of these courses as a CIM accredited study centre.

Staffordshire University has had a long and successful relationship with the Chartered Institute of Marketing, with many lecturers actively involved as chief examiners/examiners or contributing to CIM syllabus developments.

Staffordshire University delivers a family of CIM courses:

Professional Certificate

Professional Diploma

Professional Postgraduate Diploma

These awards dovetail with both the needs of students and local business

The Professional Certificate is designed to benefit a range of marketers from:

Marketing assistants, co-ordinators and executives

Marketing managers in small and medium enterprises without formal marketing qualifications

Non-marketers, who aspire to marketing

Existing marketers wanting to be more specialised

The award is designed in four progressive modular units to appreciate the importance of a marketing environment and the ability to create customer value.

The units will be taught within the University year, on Monday and Thursday from 6.00 until 9.00pm at the University Business School, Leek Road, Stoke.

Semester 1

Unit 1 Marketing Essentials (assessed by 3 hour exam in two parts)

Unit 2 Assessing the Marketing Environment (assessed by one an a half hour computer based test plus slides with supporting notes on the Environment)

Semester 2

Unit 3 Marketing Information and Research (assessed by a research based project in two parts)

Unit 4 Stakeholder Marketing (assessed by a work based project)

Whilst studying, you will be a student of Staffordshire University, with all the benefits of other University students, including access to a comprehensive range of e-based and library resources to support you with your studies.

At the same time you are also a CIM student member, benefitting from one of the world's most comprehensive 'marketing portals' to having the opportunity in being involved in local, regional and national events.

For more information about CIM Certificate in Marketing please contact: