CIM Professional Diploma in Marketing

Joining CIM and attaining our internationally renowned qualification gives you professional credibility - and a major advantage over your competitors in the job market. 

You will have the weight of the world's largest professional recognised marketing organisation behind you.

You'll also have access to a variety of valuable support for your professional life, such as business intelligence, careers advice on tap, plus industry news and views. 

In all, you will be armed with the knowledge and business intelligence to keep improving and sharpening your skills as a marketer, no matter where in your career you may be.

 

'Being part of the University and receiving their support has ensured the course has been a great experience.  The knowledge and understanding which I have gained on the Professional Diploma course has not only given me confidence personally but has also been of immense benefit in my position of Marketing Manager'. Sue Grocott, Poole Alcock LLP, Solicitors.

'I had never considered a night course until my current employer suggested I take one to help with my duties at work.  I have to say that at first the thought of attending classes for two nights a week was a little daunting, considering I had a full time job plus other commitments, but what I didn't expect was how enjoyable I found the classes.  Everything was taught related to what I was doing at work so I could put everything into context which really helped with my assignments.  The course was really well planned and the other students were great, particularly because we all worked in the same area so we all had something in common.  However, the best thing about the course was the staff, they would do anything to help you make the most from the course and with their help it is almost impossible to fail.  The course has definitely spurred me on to keep learning and I plan to start another course at the University in September'.  Gemma Whalley, Newcastle College.

'I have found the course tremendously useful and enjoyable, so much so that I am thinking about studying the postgraduate course next academic year.  I hugely recommend it to anyone interested in or currently in a marketing role'.  Anna Woolliscroft, Plus UK Ltd.

The Chartered Institute of Marketing (CIM) proposed new definition of marketing is:

'The strategic business function that creates value by stimulating, facilitating and fulfilling customer demand.  It does this by building brands, nurturing innovation, developing relationships, creating good customer service and communicating benefits.  By operating customer-centrically, marketing brings positive return on investment, satisfies shareholders and stakeholders from business and the community, and contributes to positive behavioural change and a sustainable business future'.

The definition places the emphasis on the needs of the customer and addresses the diverse and challenging environment in which today's marketers have to operate.

To equip marketers with the skills to address these challenges, the CIM have developed an extensive package of professional courses and Staffordshire University is pleased to offer a comprehensive range of these courses as a CIM accredited study centre.

Staffordshire University has had a long and successful relationship with the Chartered Institute of Marketing, with many lecturers actively involved as chief examiners/examiners or contributing to CIM syllabus developments.

Staffordshire University delivers a comprehensive portfolio of CIM courses including:

Professional Certificate

Professional Diploma

Professional Postgraduate Diploma

These awards dovetail with both the needs of students and local business.

The Professional Diploma is designed to benefit a range of marketers including:

Marketers with operational responsibility looking to move into a management role.

Those moving into a mid-level marketing position.

Those who are looking to build on knowledge gained at certificate level.

The Professional Diploma is delivered by way of 4 modules with the overarching aims of building practical skills in operational marketing management and broadening students strategic perspective.

The units are taught September to June, on Monday and Thursday from 6.00 until 9.00pm at the University Business School Leek Road, Stoke.

Semester 1

Unit 1 Marketing Planning Process (assessed by a 6,000 word work based assignment)

Unit 2 Project Management in Marketing (assessed by a 6,000 word work based assignment)

Semester 2

Unit 3 Delivering Customer Value through Marketing (assessed by a three hour exam, based on a pre-seen case study)

Unit 4 Managing Marketing (assessed by a 6,000 word work based assignment)

Whilst studying, you will be a University student of Staffordshire University, with all the benefits of other students, including access to a comprehensive range of e-based and library resources to support you with your studies.  At the same time you are also a CIM student member, benefiting from one of the world's most comprehensive 'marketing portals' to having the opportunity in being involved in local, regional and national events.

The CIM award is a nationally recognised award and has global significance.  As such it is a 'passport' to an accredited standard of qualification for professional marketers.

You will be well equipped to strengthen your career in marketing and you will be able to progress to the University delivered CIM Professional Postgraduate Diploma if you wish.

Qualification:	Professional Diploma
Faculty/School:	Business School
Location:	Stoke Campus
Course Start:	September and January
Course Length:	A minimum of 12 months and upto a maximum of 24 months approximately.
Attendance:	Part Time
Entry Requirements:	As a minimum, the following qualifications or experience is recommended as the prerequisite for entry into the Professional Diploma in Marketing: - The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus) OR - Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees) OR - Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6 If English is not your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
Application:	Apply directly to Staffordshire University
Fees and Bursaries:	£600

For more information about CIM Professional Diploma in Marketing please contact:

Business Admissions
Staffordshire University
Business Student Recruitment
Room C117
Cadman Building
College Road
Stoke on Trent
Staffordshire
ST4 2DE
t: +44 (0)1782 294400
f: +44 (0)1782 295928
e: enquiries@staffs.ac.uk