International Marketing

A vocational relevant career entry or conversion route into international marketing.

Invitations to Chartered Institute of Marketing Conferences.  Special feature is opportunity to take the 'international study tour' module to contextualise the award in the current international business practises.

A challenging and stimulating intensive course in general management, with a marketing perspective.

To share and reflect upon your experiences alongside those of others in your multicultural and balanced 'Learning Team'.

Provide you with a thorough grounding in Business Marketing Management via integrating the main functional areas through the application of strategic marketing.

'Soft' business skills of leadership, communication, teamwork and decision-making are the key focus of the compulsory one-week residential (off-campus study trip) - costs are covered by us.

Free career development one-day conference 'Your Future is Yours'.

You can register to apply for a 48-week paid industrial placement.  We cannot guarantee placements as it is a highly competitive process and employers have the final say.

The MSc International Marketing (MIM) is a vocational relevant career entry or conversion route into international marketing.  You will receive invitations to Chartered Institute of Marketing Conferences, engage in debates, and partake in industrial visits, speakers and conferences in order to ground your studies.

A special feature is the overseas residential opportunity.  You can take the 'International Study Tour' module to contextualise the award in the current international business practices.  You would meet managers at various companies in a country with a turbulent business environment.

You will experience a challenging and stimulating intensive course in general management, with a marketing perspective, to enhance your personal and career development.  To facilitate this you will use, share and reflect upon your experiences alongside those of others in your Learning Team.  You will be allocated to your small multi-cultural and balanced 'Learning Team' during induction by completing our questionnaire.  A few Learning Teams are combined to form tutorial groups, with each having their own personal tutor.

 

The MIM aims to provide you with a thorough grounding in Business Marketing Management via integrating the main functional areas through the application of strategic management.  Additionally the 'soft' business skills of leadership, communication, teamwork and decision-making are the key focus of the compulsory one-week residential (off-campus study trip) - costs are covered by us.  Your academic development is supported too in your 'professional and Academic Support Skills' module (PASS) which provides the spine of your award and future success.

Our free career development one-day conference 'Your Future is Yours' supports your placement and career ambitions.

Modules studied:

Block 1

Professional and Academic Support Skills, Managing Change and Leadership, Managing Through Information, Economics and Marketing, Managing Marketing Knowledge, Business Research Methods

Block 2

Strategic Marketing, International Marketing, 2 specialisms of your choice (e.g. International Study Tour)

Dissertation

Students from this award are empowered with a mastery of effective international and global marketing.  Consequently they follow careers in general and in specific and thematic areas of marketing such as direct marketing, services marketing, e-marketing, consultancy in organisations operating in private, voluntary and public sectors in any country.

MSc International Business

Qualification:	MSc
Faculty/School:	Business School
Location:	Stoke Campus
Course Start:	September
Course Length:	12-16 months
Attendance:	Full Time
Entry Requirements:	At least 2:2 UK Hons degree/or equivalent in any discipline Provide evidence of satisfactory English language skills for candidates where English is not their first language, such as IELTS 6.0 or above (which should include a minimum score of 5.5 for the writing and listening modules). Applicants must demonstrate an appropriate level of experience and their potential to benefit from the course.
Application:	Apply directly to Staffordshire University
Fees and Bursaries:	International Students £10,470.00 UK/EU Students £6970

For more information about International Marketing please contact:

Business Admissions
Staffordshire University
Business Student Recruitment
Room C117
Cadman Building
College Road
Stoke on Trent
Staffordshire
ST4 2DE
t: +44 (0)1782 294400
f: +44 (0)1782 295928
e: enquiries@staffs.ac.uk