Marketing Management

The suite of business degrees provides students with the opportunity to develop skills and knowledge from either a generalist perspective or through professional specialisation.

The awards share a common first year, allowing students the maximum choice opportunity. Innovative learning and teaching approaches are designed to ensure student employability is high on the agenda.

Staffordshire Business School students are able to present themselves to prospective employers confident that they meet the demands of contemporary employment.

The learning focus is on student engagement. We aim to get the best from our students and help them achieve their potential. We value diversity and difference, and our students are proud to be a part of an integrated learning community.

We have a fully supportive, experienced Placement Team providing a wide range of placement opportunities.

"Having the choice was very helpful and I was able to make an informed decision after the first general year."

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA(Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations. The course is designed to equip you with the skills and knowledge to give you a head start in your career in marketing and is supported by a large group of specialist marketing and business tutors with strong links to The Chartered Institute of Marketing.

In the first year of the award, you will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market.

In the second year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. Modules focus on the practice of marketing and include Consumer Behaviour and Business-to-Business Marketing.

The third year of the award is highly focused on marketing, covering key areas such as marketing research, brand management, marketing communications, international marketing and strategic marketing management. Students will also produce a project following an independent investigation in to a specialist area of marketing of their choice. In addition, as you progress through the course, you will acquire a range of business and marketing-specific skills valued by employers, supported by a balanced mix of teaching methods and a variety of assessment approaches. We enjoy close links to The Chartered Institute of Marketing and have a local branch of the CIM Student Chapter on-site, bringing students into contact with marketing professionals. The degree is one of the few in the country accredited by the Chartered Institute of Marketing for postgraduate entry.

Graduates in marketing management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing and general management.

• Business Studies
• Events Management
• Tourism Management

For more information about Marketing Management (N2N5) please contact: