Sports PR: Joint Degrees

• Top lecturing team with massive experience in sports media
  

• Outstanding track record of Staffordshire University graduates working in sports PR with major professional sports organisations
  

• Incorporates the syllabus advised by the UK’s premier PR authority, the Chartered Institute of Public Relations (CIPR), for their Advanced Certificate in Public Relations
  

• Read Sports PR and Journalism course information (PDF, file size: 357.54KB)

Staffordshire University undergraduates step into the world of Public Relations - Students from Staffordshire University gained a valuable insight into real-world PR when they visited one of the Midlands’ top Public Relations companies. Read more

This is a course for sports fans with the attitude and aptitude for a media career. Dedicated and enthusiastic individuals whose dream would be a job as a champion of the sport they love, even for the club they love. WE know, from long experience, that if any student with the passion and talent to be a media player promoting sport were to get such a job they would consider that they had entered paradise. For those who are not sports fans (apparently a small minority in society these days) this might be hard to understand.

But it is a fact and we can help you to fulfil your dreams.

We’ve built this course around our lecturers’ massive experience in the sports media world and an outstanding track record of graduates working in sports PR (public relations) in major professional sports. The course has also been designed to incorporate a hands-on, real-world focus and a demanding syllabus informed by the UK’s leading professional PR body, the Chartered Institute of Public Relations (CIPR).

• Year one will concentrate on PR practices – the knowledge, skills and understanding you will need in the job. Students will get an intensive, year-long programme of essentials for the modern PR toolkit. The schedule includes producing material for sports PR in the multi-media world – writing for print and the web, video filming and audio (radio) techniques, legal and ethical issues, campaign management and design and the impact of PR. You will also get first- hand insight, through guest lectures and visits, into real-world PR operations – the things sports PR professionals are doing in their jobs now.

• Year two core modules provide an in-depth focus on sportswriting and sports features as key areas for the sports PR professional. You will also plan, negotiate and undertake a fully assessed three-week work placement that can become a gold-card route to a career.

• Year three is constructed around establishing and reinforcing a thorough understanding of the professional sports business and meeting the standards of professional PR. The programme includes a major project working to a real-world sports PR brief set by sports PR professionals.

2006 graduate Tom Holdcroft, now media and communications manager at Derbyshire County Cricket Club, interviewing the Australian Test player Simon Katich, who was captain of the county side, for the club website.

• Journalism

• BA(Hons) Sports PR Programme Specification (PDF, file size: 136.79KB)

For more information about Sports PR: Joint Degrees (PP25) please contact: