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Events The Marketing of Esports

Date:
Time: - 8.30pm
Location: Mellor Building, Staffordshire University
College Road, Stoke-on-Trent, ST4 2DE
Digital Kiln,
Category: Community event

Marketing this fast-growing global phenomenon can be challenging - this CIM event brings together two speakers to talk about the marketing challenges they face.

Esports is the world's fastest growing sport and one of the fastest growing industries. Global esports revenues were predicted to reach $906 million dollars with brands investing $694 million in sponsorship during 2018 - according to NewZoo, the Esports data expert. In 2018, Staffordshire University launched the UK's first Esports degree and there are currently over 100 Esports undergraduates, with a 50% increase in applications seen for September 2019. Marketing this fast-growing global phenomenon can be challenging - this event brings together two speakers to talk about the marketing challenges they face.  
Speakers: 

Matt Fawdrey, Head of Esports at Maverick Media

Kieran Holmes-Darby, Managing Director at Excel Esports

Matt and Kieran share industry challenges and opportunities for marketers, including case studies of advertising and sponsorship. Attendees will also be invited to share the 'Esports experience' with our undergraduates in the Esports Hub.

CPD category: Insights

Duration: 2 hours

Registration and networking from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please call the Regional Events team to make your booking on +44 (0)1628 427340

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