Advertising Field Trip Report

ABM, ABM where’ve you been?

…down to London to see…VCCP, 3 fish in a tree, TBWA, Dave and Pentagram, of course! 

As all 3 Levels from Advertising and Brand Management gathered for the annual London Agency visit, it could be said that spring was in the air. With TBWA on the agenda along with VCCP, Pentagram, BBH, Lean Mean Fighting Machine, Cartils Claessens, Dave and 3 Fish in a Tree, it promised to be 3 days of sights and insights!

Presentations by cross-level teams at TBWA and VCCP proved a re-sounding success; we met the MeerKat, had a brief history of Pentagram, caught up with 3 fish and showed TBWA our planning skills, also dropping in on Lean Mean Fighting Machine. VCCP tested us with an intensive one day brief, using our own experiences and insight to come up with a campaign discouraging Binge Drinking amongst Students…of course we knew nothing about the topic and had to conduct some improvised research. Congratulations to Grace (Level 2) and Lauren (Level 1) as challenge winners for the day!

The TBWA teams were selected beforehand and also tackled a brief the agency had worked on previously, finding a new angle for the promotion of P&O Cruises. The teams presented their ideas behind how the Cruises could be shown in a different light in order to attract new business and at the same time avoid alienating existing customers.

Level Two also had the opportunity to visit Dave with the ‘A brand that bugs you’ brief. A great change to get their teeth into a brand that is in dire need of help and use a creative strategy to hypothetically turn it around. A brilliant portfolio piece and a valuable audience of experienced creative to pitch to, what more could you ask for!

A successful three days, and part of a much larger journey for us all, whether it is upwards to Level 2 or 3, or out of the Dwight Building nest with fully fledged ABM wings to fly solo, it was a much valued experience for all parties concerned. There were some fantastic results, ideas, portfolio pieces, precious advice and a peep into the industry.

Report by Chloe Smith, Level 3, Advertising and Brand Management
April 2009

Related:

For a summary of the research findings undertaken by Yes Agency in conjunction with students for Staffordshire University, visit http://www.yescommunitymarketing.co.uk  
 

Main photo:

L-R: Abigail Reynolds, Lauren Awcock, Egor Novozhen, Vishal Kapoor, Daniel South