Farmers on Film scoops Olympic award win

“We’re all delighted with the recognition Farmers on Film has received and we hope to see Staffordshire in the spotlight at the Olympics.”

Jon Fairburn from Staffordshire University’s Business School

A film project which aims to promote Staffordshire at the London 2012 Olympic and Paralympics Games has scooped a national award.

“Farmers on Film”, a series of short video profiles starring farmers and food producers from Staffordshire created by Staffordshire University film students, has picked up a bronze medal at the Podium Awards.

They fought off competition from over 200 entrants and will receive the award at a special ceremony taking place at Forman’s Fish Island, overlooking the Olympic stadium in London, on May 3.

The awards, which celebrate the role colleges and universities have played in delivering the London 2012 Games, will be hosted by Channel Four presenter Rick Edwards and will also feature Paul Deighton, Chief Executive of London 2012.

120 students' researched farming attitude, tourism and identity for the Farmers on Film project, producing 23 profile films on different farms and food producers in Staffordshire.

There are also plans to link the videos to Quick Response (QR) barcodes on packaging which, when scanned by a smart phone, will direct consumers to the profile video of the farmers behind the foodstuff.

The award comes after the Secretary of State for Environment, Food and Rural Affairs, Caroline Spelman MP, paid tribute to Staffordshire University students for helping place local farmers and food producers in the spotlight.

Andrew Steggall, a first year BSc (Hons) Film Technology student from Norfolk, added: “It has been a great experience for us as first year students to take this project under our wings and just run with it.

“The idea to link these videos with a barcode on packaging is a fantastic concept and an innovative way of highlighting the work of Staffordshire’s food producers and farmers at the London 2012 Games.”

It is hoped the films will be displayed at London 2012 venues as part of an online marketing drive from Visit Britain to promote the region to foreign and domestic tourists next year.

Sarah Gayton, a baker from Staffordshire Moorlands and Staffordshire Olympic Co-ordinator for the Women in Food & Farming Union said: “Our farmers are absolutely stunning people. They feed us every single day and are never in the limelight. I thought it would be brilliant to give them a little buzz by getting their faces and stories involved at the Olympics and Paralympics.

“The Games in London is all about legacy and that is exactly what we want to achieve with Farmers on Film, a legacy of our fantastic Staffordshire farmers in London."

Jon Fairburn from Staffordshire University’s Business School led the bid for a Research Informed Teaching Grant to fund the project.

He added: “This was a real world project brief; they had to research suitable filming methods, engage with the issues surrounding farming in the UK and learn from past film campaigns before even picking up a camera and organising shoots.

“We’re all delighted with the recognition Farmers on Film has received and we hope to see Staffordshire in the spotlight at the Olympics.”

You can watch the all films made on the Farmers on Film channel.



Maria Scrivens
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