"We know that results day is an agonising time for some and young people can feel extremely anxious about picking up the phone and making the call."
Georgina Kelly, Director of Marketing and PR
For Clearing, Staffordshire University are hoping to reach out to students concerned for their futures by making offers on growing social media platform Snapchat.
As part of its planned Clearing operations, offers of a University place – based on communicated grades - will also be made on Facebook, Twitter and Instagram.
This builds on the success of Staffordshire University digital and social media operations last year – where Facebook accommodation tours reached more than 25,000 people and results-day Twitter posts were viewed by 60,000.
Director of Marketing and PR, Georgina Kelly said: “As a digital University, it's vital we're engaging prospective students on the channels they’re using and this makes us so much more accessible to them.
“We know that results day is an agonising time for some and young people can feel extremely anxious about picking up the phone and making the call.”
Staffordshire University are using student ambassadors for live Q and A's and tours of student accommodation, their main Stoke-on-Trent campus and Stoke-on-Trent which is bidding to become City of Culture 2021.
Social Media Officer Laura Allen said: “We used Snapchat last year and we've experienced a large uptake in followers since that time.”
“Our social media coverage is very open and real to help prospective students be as informed as they can be about choosing the University that's right for them. We know the interest is there and this year we're going one step further and showcasing some of the popular student hang-outs - many of them businesses started by our brilliant graduates.”
Staffordshire University's 'Clearing Made Clear' campaign is already up and running for those students who have received their BTEC and other vocational results and those with general inquiries about applying late for a University place.
Following a successful pilot last year, the Students' Union will be manning clearing hotlines through the night on Wednesday August 16 – the night before results - so that they are offering a round the clock service when it matters most.
• An 'in principle' offer from the Clearing Social Media team will be followed up with an email or invitation to ring the dedicated Hotline. The normal admissions process will apply.
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
t: +44 (0)1782 294375
m: 07766 520339