Angela Lawrence

About Me

A background in Marketing Management and Marketing Consultancy brought me in to education, with a passion for facilitating learning about marketing, thereby delivering the marketers of the future to the profession. I have been a Chartered Marketer for several years now and am also an external examiner for the Chartered Institute of Marketing.

Qualifications

MSc Professional Marketing (Strategic Digital Marketing), BPP University College (2014)

Postgraduate Certificate in Professional Education, (2014)

Chartered Postgraduate Diploma in Marketing (2007)

Professional Memberships and Activities

Chartered Marketer and full member of the Chartered Institute of Marketing (CIM)

Fellow of the Higher Education Academy (HEA)

Expertise

Within my professional career my main areas of expertise were market research and PR. I have undertaken numerous independent market research projects for blue chip organisations and have delivered retained PR services to several businesses in my local area.

Research Interests

I’m interested in the development of education products in the form of distance learning modules, particularly for professional learners who work full time and attend University part-time, often showing an interest in learning from home/office.

Current Teaching

Entrepreneurial Marketing, Global Marketing in Action, New Media Marketing and Marketing Research and Information.

Contact

Angela Lawrence
Business School
Faculty of Business, Education and Law
Brindley Building
Staffordshire University
Leek Road
Stoke-on-Trent
ST4 2DF
UK
t: +44 (0)1782 294302
e: Angela.Lawrence@staffs.ac.uk