Jenny Parfitt-Bowman

Job Title and Responsibilities

PhD Student

About Me

I graduated from Staffordshire University with a BSc in Psychology, and I am currently undertaking a PhD within the area of Consumer Psychology. My Thesis (Consumers’ and their brands: An integrated approach to initial brand attraction and product recognition) investigates the magnitude of influence that automatic and voluntary cognitive processes have on initial brand attraction and accurate product recognition, and the way in which learned brand knowledge impacts on eye movement in consumer based search and selection tasks. My PhD supervisory team includes; Dr Emily Buckley, Dr Louise Humphreys and Dr Erica Lucas.


BSc (Hons) Psychology (First Class), Staffordshire University

Professional Memberships and Activities

Ordinary Committee Member BPS West Midlands Branch
Stoke Hub Lead (BPS West Midlands Branch)

Current Teaching

Introduction to Research Methods
Foundations of Psychology
Perspectives in Psychology


Jenny Parfitt-Bowman
Business, Planning and Resources (Health Sciences Part-time Lecturers)
Faculty of Health Sciences
Staffordshire University
Science Centre
Leek Road
t: +44 (0)1782 294782