Dr Jana Fiserova

Job Title and Responsibilities

DBA (Doctor of Business Administration) Programme Director
BA (Hons), MSc, PhD, PHCHPE, SFHEA

About Me

As a quantitative researcher established in applied economics I use my expertise to build a bridge between academia and industry. I have the opportunity to actively engage in practice-based research thanks to my role as the Director of the Doctor of Business Administration (DBA) Programme, which is a professional doctorate specially designed for senior executives to make a contribution to knowledge and management practice. My passion to solve real business problems using rigorous research methods drives my research agenda and publication outputs. I am currently involved in research projects focusing on the use of social media by small enterprises, the relationship between customer experience and sales growth, family business succession planning, and returns and risk associated with investment in human capital.

I very much enjoy travelling which is reflected in my interest in developing international partnerships. Born and raised in the Czech Republic and university educated in Britain, I am well suited to act as a Programme Advisor to our European partner colleges and universities. I am responsible for ensuring consistent and effective communications between Staffordshire University and the partner institutions in the Czech Republic (Brno International Business School), Kosovo (Riinvest), Greece (MBS College of Crete) and Spain (ESERP Business School). In addition, I contribute to Erasmus+ projects (most recently to one that aims to help embed employability skills in the university curricula in Kosovo) and have set up Erasmus staff exchange agreements between Staffordshire University and the University of Rzeszow (Poland) and the Technical University of Liberec (Czech Republic).

I am passionate about experimenting with innovative approaches to facilitating learning. I am known not to be afraid of using technology to enhance student learning – I pioneered the use of video-podcasts at the University; I used Padlet when others were sceptical; I have flipped my classroom and used webinars to deliver core material to students. I advocate and actively promote practice- and problem-based learning approach to teaching at all levels and thus enable my students to work on real-life project briefs. For instance, as the module leader of Entrepreneurship (MBA) I invited a real start-up business, to which my students acted as consultants to develop a business plan, while my second year undergraduates conducted a survey as part of their Practical Research module that helped inform the University’s Digital Strategy.

Qualifications

  • PhD Economics, University of Huddersfield, 2011
    Thesis: Earnings expectations of first year university students and ex ante rates of return to investment in higher education: evidence from English Business Schools and Czech Faculties of Economics
  • MSc International Finance (PG Merit), University of Leeds, 2006
  • BA (Hons) European Business (First class), University of Huddersfield, 2005
  • Postgraduate Certificate in Higher and Professional Education (Distinction), Staffordshire University, 2014
  • Research Supervision Certificate in Continuous Professional Development, Staffordshire University, 2013

Professional Memberships and Activities

 

Senior Fellow of the Higher Education Academy, UK
External Examiner for the University of Worcester – NCC programmes
Internal/external examiner – EdD and DBA theses
Chair for PhD and Professional Doctorates viva voce examinations
Session Chair at the Society for Research into Higher Education conference, Newport, UK
Member of the scientific programme council of the conference on ‘Coherence policy and development of
cross-border areas of the European external border’ organised by the Central Statistical Office of Poland
Member of the Economics of Higher Education Network, London School of Economics, UK
Member of the Society for Research into Higher Education, UK
Member of the British Academy of Management (BAM), UK
Reviewer for BAM Conference, UK
Reviewer for SRHE Conference, UK
Mendeley Advisor

Expertise

Quantitative research methods and packages (SPSS, STATA)
Applied economics, economics of education, labour economics, human capital
Rural enterprise, social media, family business, applied business research,
Net promoter score, customer satisfaction and loyalty
Innovative approaches to education (e.g. use of technology in teaching – Padlet, Socrative, Mendeley, flipped classroom)
Embedding employability skills in higher education curriculum

Enterprise and Commercial Activities

By collaborating with Be Inspired and the University Entrepreneurs in Residence, I provide support and advice to our students and aspiring entrepreneurs on the Business Management and Enterprise course and those who select Entrepreneurship as an option module on their MBA (Masters of Business Administration).

Using the concept of practice-based learning, I have initiated collaboration between the University and business members of the Simply Staffordshire network which will lead to the development of social media marketing communications plans for micro and small enterprises in rural Staffordshire. Through a doctoral supervision I have had the opportunity to work with DFS (the UK leading retailer in upholstered furniture) on what drives customer willingness to recommend a brand.

I have collaborated on projects with colleagues and partners from across Europe. Currently I am involved in a project that focuses on cooperation between academia and businesses and on embedding employability skills in the curricula at universities in Kosovo.

Research Interests

My interest lies predominantly in quantitative research; particularly that which is based on survey data. I am a member of the Institute for Knowledge and Research Exchange and have contributed to the University Research Excellence Framework (REF) 2014 as an early-career researcher. Whilst publishing papers from my doctoral research in the area of Economics of Education I have diversified my research portfolio into other fields of applied economics and applied business research.

Through teaching, research supervision and enterprise activities I have expanded my research expertise and interests into areas such as enterprise and marketing. It quickly became obvious to me that even these traditionally qualitative research disciplines would benefit from a quantitative approach to some problem solving. This is how I became involved in e.g. determining what drives Net Promoter Score (NPS) and whether it can predict sales growth.

Selected Publications

CURRENT WORK IN PROGRESS

  • Fiserova, J. and Anchor, J.R. Expected returns to business and economics education in Europe (under review)
  • Fiserova, J. Video podcasts as a support tool in higher education: evaluation of impact on student experience and learning (under review)
  • Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. What drives customer propensity to recommend a brand? (in progress)
  • Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. Does the Net Promoter Score (NPS) really predict sales growth? (in progress)
  • Fiserova, J. and Dimos, C. Investment in human capital: Risk matters (in progress)

PUBLISHED WORK

  • Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. (2017) What drives customer propensity to recommend a brand? (accepted to be presented at) British Academy of Management Annual Conference, September 5-7, 2017. University of Warwick, Warwick, UK.
  • Fiserova, J. and Lawrence, A. (2017) The use of social media by British SMEs.  Riinvest Conference, May 15-16, 2017. Prishtina, Kosovo.
  • Fiserova, J. (2016) Impact of a professional doctorate on candidates’ practice and professional development. SRHE Annual Conference, December 7-9, 2016. Celtic Manor, Newport, Wales, UK. [online] Available at <http://www.srhe.ac.uk/conference2016/abstracts/0310.pdf>
  • Fiserova, J. (2015) Videos in higher education – why bother? SRHE Annual Conference, December 9-11, 2015. Celtic Manor, Newport, Wales, UK. [online] Available at <https://www.srhe.ac.uk/conference2015/abstracts/0265.pdf>
  • Fiserova, J. (2014) Videos: not just for the flipped classroom. SRHE Annual Conference, December 10-13, 2014. Celtic Manor, Newport, Wales, UK. [online] Available at <http://www.srhe.ac.uk/conference2014/abstracts/0150.pdf>.
  • Anchor, J. and Fiserova, J. (2014) Earnings Expectations of European Business School Students. The 13th EACES biennial conference, 4th-6th September 2014, Budapest, Hungary.
  • Fiserova, J. and Anchor, J. R. (2012) University Business School Students: Rational Investors? SRHE Annual Conference, December 12-14, 2012. Celtic Manor, Newport, Wales, UK. [online] Available at <http://www.srhe.ac.uk/conference2012/abstracts/0115.pdf>.
  • Anchor, J.R., Fiserova, J., Marsikova, K. and Urbanek, V. (2011) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic and England: Evidence from Business Schools. Economics of Education Review, 30(4), pp. 673-681.
  • Fiserova, J. and Anchor, J.R.  (2011)  Perceived returns of higher education. University World News. [online] available at <http://www.universityworldnews.com/article.php?story=20110114221238624>
  • Fiserova, J. and Cafferty, B. (2011) Czech and English higher education policies: can Poland learn from them? Rzeszow: University of Rzeszow.
  • Fiserova, J. and Anchor, J. (2010) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic, Poland and England: Evidence from Business Schools. SRHE Annual Conference, December 14-16, 2010. Celtic Manor, Newport, Wales, UK. [online] Available at <http://www.srhe.ac.uk/conference2010/abstracts/0131.pdf>
  • Fiserova, J. and Anchor, J.  (2009) Factors Influencing Students’ Earnings Expectations in the Czech Republic and England: Evidence from Business Schools. SRHE Annual Conference, December 8-10, 2009. Celtic Manor, Newport, Wales, UK. [online] Available at <http://www.srhe.ac.uk/conference2009/abstracts/0228.pdf>
  • Anchor, J. and Fiserova, J. (2009) Gender and Regional Differences in Earnings Expectations of Czech and English Students: Evidence from Business Schools. Proceedings of the 9th International Conference Liberec Economic Forum, September 15-16, 2009. Technical University of Liberec, Czech Republic. [online] Available at <http://seb.soc.cas.cz/publikace_download/publikace/lef2009_sbornik.pdf>
  • Anchor, J. and Fiserova, J. (2008) Student Perceptions of the Return to Higher Education in the Czech Republic and England: Evidence from Business Schools. SRHE Annual Conference, December 9-11, 2008. Liverpool, UK.

Current Teaching

DBA/PhD Supervision
MBA – Entrepreneurship
DBA – Research Methods and Analysis, Developing Effective Literature Reviews

Contact

Dr Jana Fiserova | DBA Programme Director
BA (Hons), MSc, PhD, PHCHPE, SFHEA
Senior Lecturer in Business Economics and Strategic Management

B388 Brindley Building, School of Business, Leadership and Economics
Staffordshire University, Leek Road, ST4 2DF, Stoke-on-Trent
t: +44 (0)1782 294724
m: +44 (0)7891984276
e: Jana.Fiserova@staffs.ac.uk
twitter: @DrJanaFiserova