Professor Minhua Eunice Ma


Dean of School of Computing and Digital Technologies

Professor of Computer Games Technology

About Me

Professor Minhua Eunice Ma is the Dean of School of Computing and Digital Technologies at Staffordshire University and Professor of Computer Games Technology. She is also a Governor and Trustee of Wakefield College in West Yorkshire. Professor Ma joined Staffordshire University in May 2017. Previously she was Associate Dean of the School of Art, Design and Architecture at University of Huddersfield. Professor Ma obtained her MSc in Computer Science from Newcastle University and PhD in Computer Science from Ulster University, and worked there as a Post-Doctoral Research Fellow on virtual reality games. She joined University of Derby as a Senior Lecturer in Computer Games Modelling and Animation in 2007 and was promoted to Reader in 2009. She was the Head of Academic Programmes at the Glasgow School of Art since 2010 and became a Professor of Computer Games Technology in 2013.
Professor Ma is a world-leading academic developing the emerging field of serious games. She has published widely in the fields of serious games for education, medicine and healthcare, Virtual and Augmented Reality and Natural Language Processing, in over 100 peer-reviewed publications, including 9 books on serious games with Springer. Eunice has received grants from RCUK, EU, NHS, NESTA, UK government, charities and a variety of other sources for her research on VR and serious games for stroke rehabilitation, cystic fibrosis, autism, medical education, cultural heritage, Holocaust education and preventing gender-based violence.
Professor Ma is the Editor-in-Chief responsible for the Serious Games section of the Elsevier journal Entertainment Computing. She is the Founding Chair of the Joint Conference on Serious Games (JCSG), which has been running for eight years in Derby (2010), Lisbon (2011), Bremen (2012), Trondheim (2013), Berlin (2014), Huddersfield (2015), Brisbane (2016) and Valencia (2017). She gave a number of keynotes at Jury Symposium Visual Evidence 2010, the Anatomical Society Meeting 2012, CultureTech 2013, International Workshop on Waiting for Artificial Intelligence 2013, UK-US Serious Games for Health Workshop 2016 etc. She has chaired 12 international conferences and is on the Programme Committee of over 30 international conferences and workshops. Professor Ma was an Expert Judge for the International Loebner Prize Contest in Artificial Intelligence (the Turing Test) to find the world's best conversational chatbot computer program.
She has been supervising 22 PhD students (6 completed) in digital games technologies and computer science. With her team she has been leading the development of VR, AR and serious games for healthcare and education with broad impact in creative technologies and various application domains.


  • PgCert Learning & Teaching in Higher Education (FHEA), University of Derby
  • PhD in Computer Science, Ulster University
  • MSc in Computer Science, Newcastle University
  • MA in Phonetics & Phonology, Shanghai Normal University
  • BA in Linguistics, Shanghai Normal University

Research Interests

  • Digital games technology, serious games for education and healthcare, pro-social games
  • 3D Visualisation, medical visualisation, heritage visualistion, 3D animation
  • Virtual Reality, Augmented Reality
  • HCI, embodied virtual humans, haptic interface, natural interface
  • Natural Language Processing, computational semantics

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Professor Minhua Eunice Ma
Professor of Computer Games Technology
Dean, School of Computing & Digital Technologies
Staffordshire University,
L113, Flaxman Building
College Road,
Stoke on Trent,
t: +44 (0)1782 294803