Peter Brookes

Job Title and Responsibilities

  • Senior Lecturer, Sports Journalism
  • Joint Award Leader, MA, Sports Broadcast Journalism
  • Joint Award Leader, Sports PR & Journalism

About Me

My career in journalism spans more than 25 years. Before joining the journalism team at Staffordshire, I spent eight years as Managing Director of Manchester United TV, the world’s first dedicated club television channel.

Previously I had worked widely in newspapers, television and radio.
As News Editor of TV-am (the predecessor to GMTV), I was in charge of news operations during a series of huge stories; the Lockerbie and Kegworth air disasters, Tiananmen Square, the fall of the Berlin Wall and the Beirut hostage releases, to name but a few.
I have also held the post of News Editor at Meridian Television, Channel One TV (London), the Today newspaper and Central Television – where I was also an on-screen presenter.

I trained, under the NCTJ scheme, at West Midland Press Newspapers, a group of weekly titles then owned by the Birmingham Post and Mail.
From there I went to Beacon Radio in Wolverhampton, where I became Head of News, before moving into television, as detailed above.



Post-Graduate Certificate in Higher and Professional Education (Distinction).


Professional Memberships and Activities

Association of Journalism Educators
Birmingham Press Club
The Journalists’ Charity (member, West Midlands committee)



Journalism, both news and sport.
Sports broadcasting.
Distribution of sports rights - both domestic and international.
Football – Premier League clubs.


Enterprise and Commercial Activities

I am also Managing Director of a sports rights distribution and PR company.


Current Teaching

  • MA, Sports Broadcast Journalism and Broadcast Journalism.
  • BA, Sports Journalism
  • BA, Sports PR and Journalism
  • BA, Broadcast Journalism


Peter Brookes
School of Journalism, Humanities & Social Sciences (Journalism)
Faculty of Arts and Creative Technologies
Staffordshire University
Flaxman Building
College Road
t: +44 (0)1782 294885