Sue Greenwood

Job Title and Responsibilities

Senior Lecturer Journalism

About me

I work part-time as a senior lecturer in the School of Journalism, Humanities and Social Sciences, where I specialise in web-based and entrepreneurial journalism. I teach students how to use the web to communicate, how to value what they produce, and how to make money from their ideas.

The other half of the week, I run my own technology start-ups, working through the company I jointly own: Open Book International Ltd.

I am deeply interested in definitions of success and failure in web-tech businesses and currently undertaking research on the rise of Facebook; its place within technology trajectories, and its place within the public sphere.

Before coming to Staffordshire University, I’d worked in newspapers and the media for over 20 years, including: as Managing Editor of Northcliffe Newspaper group’s websites across the North of England and Scotland; News Editor at three local daily newspapers; Yorkshire Regional Manager for CSV Media’s social media production and training group.


Currently PhD research student at Staffordshire University

PgCert Research Methodology

PgDip Radio and Television Journalism

BA (Hons) Graphic Design (major film and photography)


 Particular expertise in:
- the future of news
- business models for news
- entrepreneurialism and launching web-tech and news-tech businesses
- Facebook and the public sphere
- Using the press and the web for publicity

Current Teaching

Current modules taught:

Web-based journalism
Entrepreneurial journalism 

Entrepreneurial Web-based Journalism
Web-based Journalism Introduction and Project (distance learning)
Journalism project supervisor 

Other Information

Related Links:

My blogs are:
My LinkedIn profile is: 

My Twitter profile is: 

Enterprise and Commercial Activities:
Delivering training and consultancy to small businesses, as part of Factory initiative, on how to build a better website and how to attract positive press.
Outside the university I have launched or co-launched several new tech businesses and served on the board of news and tech businesses.

Research Interests:
Current research is focused around my PhD and considers whether Facebook’s rise represents a technological paradigm or only a phenomenon, and hypothesises that its rise has been driven by the technology’s creation of a new public sphere.

Selected Publications:

A selection of your most recent/notable publications rather than a comprehensive listing of everything!  This may be divided into subsections as below:
A model failure: Why news can no longer pay its way (2013) Journal of Applied Journalism and Media Studies, 2:1,  Intellect


Sue Greenwood
School of Journalism, Humanities & Social Sciences (Journalism)
Faculty of Arts and Creative Technologies
Staffordshire University
Flaxman Building
College Road
t: +44 (0)1782 294100