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Digital Marketer Integrated Degree Apprenticeship - Level 6

Kickstart your career

You will gain a BA (Hons) Digital Marketing Management

Course content

You will learn to develop real-life digital marketing strategies using the most up to date technology. 

University support

Our academic team is experienced in development and delivery of all aspects of digital marketing and holds strong links with industry.

Stoke-on-Trent campus
Typical duration for this apprenticeship is 4 years.
Start date(s):

Typical start dates are September/October and March/April. 

Enquire now

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

The Digital Marketer Degree Apprenticeship is designed to provide a route for people working in the fields of digital marketing, to access a degree level qualification.

Who is it for?

This apprenticeship has been designed to provide access to development opportunities for as wide a range of individuals as possible. This includes individuals who are at the start of their career and who wish to take their first steps into professional marketing, as well as those who may already have developed practical experience but who wish to develop their theoretical understanding of digital marketing skills.

On successful completion of study, we will issue the following award: BA (Hons) Digital Marketing Management

Course content

You will study a diverse range of topics over the duration of the programme.


Level 4 Modules:

  • Principles of Digital Marketing
  • Digital Communications
  • Digital Identity
  • The Digital User Experience
  • Digital Channels and Platforms
  • Creating and Implementing Marketing Campaigns

Level 5 Modules:

  • Big Data & Analytics
  • Consumer Behaviour
  • Digital Optimisation
  • Disruptive Digital Strategies
  • Social Media and Content Planning
  • Monitoring and Measuring in Digital Environments

Level 6 Modules:

  • Ethical Marketing and Sustainability
  • Strategic Digital Campaign Management
  • Customer Experience Strategy
  • Strategic Digital Brand Management
  • Work Based Digital Project

Professional accreditation

On completion the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, and BCS, The Chartered Institute for IT, who will also recognise this apprenticeship for entry onto the register of IT technicians confirming SFIA level 3 professional competence.

Entry requirements

Individual employers will set the selection / entry criteria. To be eligible to study for a Degree, typically candidates will have achieved grade C or above in at least five GCSE’s including English and Maths, and at least two A levels or equivalent Level 3 qualifications. Candidates may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing. 


For levy-paying organisations the cost is paid from their digital account at a rate of £21,000. For non-levy paying organisations the cost is £1,050.

Delivery and assessment


The apprentice will be expected to engage with the learning and the materials each week of the programme. Apprentice's will be invited to attend two blocks of two full-day, on-campus sessions each semester. One will be at the start of a new module and one will be half-way through the module. For the remaining weeks, new material, case study discussions and class debates will be conducted in our online learning environment.


The Digital Marketer Integrated Degree Apprenticeship Standard provides details of the assessment requirements which form part of the End Point Assessment.

There are a number of elements that make up assessment for the Apprenticeship Standard including:

  • Award assessment (ie. formal assessment of the modules)
  • Formative ‘on-programme’ assessment, (assessments that do not contribute to the award, but provide an opportunity to develop and apply new skills and knowledge)
  • A work-based project (part of the award and an important element of the apprenticeship’s ‘end-assessment’)
  •  A summative professional interview

During the delivery and assessment of the Apprenticeship there should be regular reviews (at least quarterly) between you, your Employer and a member of the Business School Team.

Formative ‘on-programme’ assessment must take place in liaison with your employer. The methods of assessment used as part of this are generally not prescribed and should be agreed between the University and your Employer to ensure that you are assessed across the totality of the Standard.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment or learning difficulties. You will also have full access to our support services such as Student Guidance.


Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

  • Employer must not ask the apprentice to contribute financially to the direct cost of learning
  • Ensure apprentice spends at least 20% of their time in off-the-job training
  • Enter into a contract with Staffordshire University
  • Participate in reviews with the Apprentice and university, providing evidence and feedback on progress at work and success in meeting apprenticeship milestones
  • Provide a safe, healthy and supportive environment, which meets the needs of the apprentice
  • Provide apprentices with a contract of employment for the duration of the apprenticeship on the first day of their apprenticeship and be paid at least a wage consistent with the law for both the time they are in work and in off-the-job learning
  • Provide the apprentice with paid time to attend off-the-job training, including additional support for English and Maths, or support accessed for learning difficulties and/or disabilities
  • Recognise that the apprentice must complete the apprenticeship within their working hours
  • Support the apprentice to gain new skills


Typical Job titles may include the following: Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, On line and Digital Marketing Lead, On line and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer, Programmatic Executive

To join a higher degree apprenticeship programme, enquire with us today.