Professional Sports Writing And Broadcasting (Two-Year Accelerated) BA (Hons)

Location Stoke-on-Trent Campus
Duration 2 Years

2019/20 New Entrants, Full Time

  • Home and EU students: £9,250 per year of study
  • International students: £12,500 per year of study
Course start September
LocationModeStart dateApply
Stoke-on-Trent CampusFull-time2018/19 Academic YearApply Direct
Stoke-on-Trent CampusFull-time2019/20 Academic YearApply Direct

The course is taught by 'Blended learning' which means some of your studying will be done away from the University – online, and closely supervised by your module tutors - and can be moulded around your existing professional commitments.

You will be taught via a combination of traditional on-campus learning and online virtual learning environments.

In addition, there are two week-long Intensive Study Weeks – or Summer Schools – which take place in June at the start of your First and Second Levels which have a heavy emphasis on broadcast journalism and during which you will be taught firstly the basics of good broadcast journalism followed by the more advanced techniques of content production.

Our Facilities

TV News Set
The news set reflects a similar set-up to that found within the broadcast industry to familiarise our students with the working practices in TV news. We have a 3-dolly camera set-up, auto-cues and an industry standard playout system with indigo mixer. This is incorporated into a fully equipped gallery with communications facility, a news desk and sofas set to provide a range of presentation options.

Radio Studios 
All 3 of our radio studios operate with RCS Master Control, Burli, Adobe Audition and Myriad to match the commercial industry standard. The studios are fully equipped with mixing desks, mics, recording software and ISDN lines for phone interviews. These studios are used regularly in conjunction with the news days and are bookable to students for their own personal projects.

Print Newsroom 
The print newsroom houses 31 Apple Machines complete with Quark, Word, Photoshop and other relevant software. The Print Journalists regularly create magazines and paper layouts for both personal and professional use. This area is used as both a teaching facility and practical workspace.

Course outline

PSWB students in the Radio Studio

Professional Sports Writing and Broadcasting is the first degree specifically designed for sports professionals. The course helps prepare you for future, alternative careers after retirement.

For many professional sportsmen and women, the question of what to do when their career is over becomes a burning issue. Our Professional Sports Writing and Broadcasting degree is a fast-track, two-year course designed to apply your experience and expertise to a media career in print, broadcast and web.

The course has been designed to give you a real hands-on experience of working in the media as a professional writer, broadcaster and/or pundit.

The demand for multi-skilled, multimedia journalists in today’s ultra-competitive media market remains high. The journalist who can combine the skills of producing content for newspapers, magazines, radio, television and online is the journalist of the future. 

Course content

Entry requirements

Applicants must be sports professionals, who will be recruited, in most cases, through the award leader’s involvement with professional sports representative bodies. The Professional Footballers’ Association (PFA) is the major portal for potential students to learn about the award, through visits and talks to sports organisations, e.g. clubs, by the award leader.

  • Applicants will have formal interviews with assessment of English skills where applicable. 

  • Applicants with no formal qualifications will be assessed using a written test formulated by the journalism teaching team.

  • Applicants under 21 (in line with the university's general requirements) must have the equivalent of 2 A levels or AVCs or BTEC National Diploma in a media related subject.

  • International applicants must have a minimum overall IELTS score of 7.5. An interview and written assessment (delivered online) may be required to assess candidate suitability.

  • Students may be considered for Accreditation of Prior (Experiential) Learning (i.e. credits gained in prior study, work based training, substantial employment or other experiential learning).

The recruiting tutor will be looking for evidence of knowledge and understanding not just of sport itself but, more pertinently, sports media operations, and real ambition to succeed in these demanding and highly competitive careers.

Meet the experts

The Course is led by Ian Bayley – a professional sports journalist and PR practitioner who is a Member of the Chartered Institute of Public Relations and a Fellow of the Higher Education Academy who has worked for every Sunday and Daily national newspaper in the UK and was also Head of Media at Stoke City FC for five years before switching to academia.

His enormous breadth of experience in both sports journalism and sport public relations is supported by a strong line-up of journalistic talent, including:

  • Former Managing Director of MUTV

  • Current Match of the Day producer

  • Regional newspaper online editor

  • One of the country’s leading academics and media commentators on sport, culture and society

  • A professor who chairs the UK’s top academic body in the field, the Association for Journalism Education

This combined expertise creates a comprehensive blend of practical, theoretical and academic application.


Enquiries Team
Cadman Information Point
College Road
United Kingdom
t: +44(0)1782 294400
Enquire about this course