Sports PR And Journalism BA (Hons)

Location Stoke-on-Trent Campus
Duration 6 Years
Fee

2019/20 New Entrants, Part Time

  • Home and EU students: £4,620 per year of study
Course start September
LocationModeStart dateApply
Stoke-on-Trent CampusPart-time2018/19 Academic YearApply Direct
Stoke-on-Trent CampusPart-time2019/20 Academic YearApply Direct
  • Top lecturing team with massive experience in sports media
  • Outstanding track record of Staffordshire University graduates working in sports PR with major professional sports organisations
  • Incorporates the syllabus advised by the UK s premier PR authority, the Chartered Institute of Public Relations (CIPR), for their Advanced Certificate in Public Relations

Course outline

If you dream of working as a champion of the sport you love - or even for the club you love - our Sports PR and Journalism degree could be for you. It's ideal if you're a sports expert with an aptitude for media work.

Our Sports PR and Journalism degree is a joint honours award. Recognised by the Chartered Institute of Public Relations (CIPR), it has been built around our vast experience in the sports media world. We have an outstanding track record of graduates working in sports public relations (PR) in major professional sports.

There's a hands-on, real-world focus throughout. This is maintained by specialist lecturers for every aspect of the programme - including work placements and real-world project briefs set by PR professionals.

Your schedule of study will incorporate the advised syllabus for the Chartered Institute of Public Relations' Advanced Certificate in Public Relations. The CIPR has approved the course.

You'll gain a wide range of knowledge, skills and techniques demanded for modern PR. These include written, audio and audio-visual material for print, websites and other digital media, as well as case studies, reports, presentations, research logs and dossiers, a portfolio of performance in placements, class tests, timed exercises and projects.

 

Course Fees and Finance

The expected study pattern on this programme enables you to complete modules totaling 60 credits in your first year of study and the other 300 credits, split equally between your second and sixth year of study. If you follow this pattern of study you will pay a fee of £4,620 for your first year of study. The fee for each subsequent year, up to and including your sixth year of study will be broadly the same, except that an inflationary uplift may apply each year.*

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

 

Undergraduate Loans:

UK and EU students who are studying for their first undergraduate degree may not have to pay these fees up front. For eligible students a loan is available from the Student Loans Company to cover the cost of tuition so you don't have to find the money to pay your tuition costs before or while you are studying. You won't have to start repaying the loan until you are earning more than (currently) £25,000 a year.

A loan is also available for part-time students studying at least 25% (30 credits) per year.

However, if you already hold a degree, or another qualification at the same level, you may not qualify for this loan.

For further information on eligibility and how to apply visit apply-for-student-finance.

 

Repayment (current arrangements):

9% of income over £25,000 per year.

Interest on the loan is charged at up to Retail Price Index** (RPI) +3%

For further information on repayment visit student loan repayment.

 

* The fees listed are for the 2018/19 academic year only. Any subsequent years may be subject to an inflationary uplift.

**RPI – the Retail Price Index is a measure of UK inflation. The UK Government uses the rate of RPI to set the interest rate charged on student loans.

Social media links

Entry requirements

  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: DMM
  • All applicants are individually assessed on their qualifications, skills and experience.

Student success

Staffordshire University undergraduates step into the world of Public Relations - Students from Staffordshire University gained a valuable insight into real-world PR when they visited one of the Midlands’ top Public Relations companies. Read more

Accreditation

The Sports PR/Journalism course is approved by the Chartered Institute of Public Relations (CIPR). Students can apply for CIPR membership while at university and will be able to gain CIPR qualifications in addition to their degree.

Teaching and learning

Teaching methods are carefully selected and employed to provide students with: appropriate means to engage successfully with the syllabus of each module, to draw out the fullest possible range of appropriate methods by which students can learn across the award.
Lectures, seminars, tutorials, workshops, visits to PR operations, use of Blackboard, the web and library resources, work placements, meeting project briefs, directed and self-directed research combine to provide every student with opportunities to learn and demonstrate their learning in different ways. 
The emphasis throughout is on student engagement, a continuous dialogue with texts, techniques, tutors, guest lecturers and PR professionals. For example, Q&A will be a feature of every lecture, seminar and workshop, discussion encouraged, enquiry championed, revision, reflection and refinement embedded as regular practice leading to best-practice habits. 

Independent learning is important on all modules, as it enables students to develop their subject and key skills and to prepare for written and oral communication. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions on both formative and summative assessment. Formative assessment is crucial in guiding students towards the appropriate standards, on a number of modules, including News and Sports Journalism in Practice and Professional Sports writing, regular in-class assignments are set by tutors with strict deadlines. These aid assessment of the progress of students during workshop sessions in their practical modules. Students are given regular written feedback on the work they produce. Portfolios of work (including photojournalism and newspaper page layouts), which are largely independently produced, allow tutors to assess student progress towards appropriate professional standards. Writing regular news and feature stories during their core Journalism 

in Practice and Professional Sports Writing sessions and workshops test the student's progress towards the appropriate professional standards necessary to make the most of their work placement

Most modules have been adapted to encompass the demands put on modern journalists to produce online material, both written and broadcast. But the burgeoning demands of the internet have been reflected by the introduction of many web-based journalism elements in both Journalism in Practice, Journalism in Practice 2 and Professional Sports writing. An award-specific option Advanced Web-based Journalism is also offered, where students concentrate specifically on how to write for the web and website production. Students are encouraged to submit their work to the departmental website StaffsLive which is published under tutor supervision and available to view by an outside audience.

The student's placement within the Work Placement module offers them the chance to use the skills they have developed in a professional sports public relations and journalism environment. The Level 4 modules in Essential Law and Ethics and Journalism in Practice have embedded within them the professional training a student requires as preparation for a placement in a sports PR environment. 
Modules looking at the journalism in context to society (The British Press and Thinking Journalism) give them the knowledge of current debates in journalistic practice and the historical and intellectual background of sports journalism. 
The practice of public relations and its place in the media world is studied in depth at all three levels successively in PR Practices, PR Operations and Pro PR. 

All Sports PR and Journalism students receive formal and informal guidance from a personal tutor and other department tutors as part of the wide Career Development module which includes the production of a curriculum vitae and a digital profile via the development of a personal website.

Your study time will consist of class contact hours, self-directed learning, assessment and placements where appropriate. Your actual contact hours will depend on the subject area, on the option modules you select and professional body requirements. A typical composition of study time for this course is

Year 1: you'll spend 23% of time in lectures, seminars or similar, and 77% of time in independent study.
Year 2: you'll spend 23% of time in lectures, seminars or similar, and 77% of time in independent study.
Year 3: you'll spend 31% of time in lectures, seminars or similar, and 69% of time in independent study.
Year 4: you'll spend 31% of time in lectures, seminars or similar, and 69% of time in independent study.
Year 5: you'll spend 14% of time in lectures, seminars or similar, and 86% of time in independent study.
Year 6: you'll spend 14% of time in lectures, seminars or similar, and 86% of time in independent study.

Assessment

The wide range of knowledge, skills and techniques demanded for modern PR requires a sophisticated set of assessments (both formative and summative) to measure practical and cognitive performance. This will include written, audio and audio-visual material for print, websites and other digital media, reports, presentations, research logs and dossiers, a portfolio of performance in placements, class tests, timed exercises and projects. 

Assessment methods include academic essays (The British Press, Thinking Journalism), researching and writing news stories (Journalism in Practice, Writing and Reporting), unseen examinations (Essential Law and Ethics), writing features (Professional Sports Writing, Journalism Project), group oral and written seminar assessment (PR Practices), computer produced demonstrations of technical ability (Journalism in Practice 2 and Editing and Production 1), presentations (PR Practices), assignments/reports (PR Operations, Managing Events Communications) and individual portfolios (Pro PR). 

Individual modules (including the above) may also be weighted by combinations of these different assessment methods, for example, the Work Placement module is assessed by a combination of editor's report, a student portfolio of published work (where appropriate) and written reflection by individual students on their experiences of work placement in a sports PR environment.


Academic essays allow tutors to gauge the student's ability to independently research and then analyse, assess and present that information in a coherent and detached (i.e., academic) manner. Writing news and feature stories for formal assessment tests the student's progress towards the appropriate professional standards. Unseen examinations help prepare students for their unseen NCTJ Law examinations (if they wish to take this route). Group oral seminar assessments encourage students to work collaboratively with their colleagues and develop their communication skills. Group working allows tutors to assess student progress towards appropriate professional standards. The editor's report on the student's work placement assesses their performance as a journalist in a sports PR business.

A representative sample across the range, and all first class marks and fails, of student work on Levels five and six is anonymously second-marked. All third year Journalism Projects are double marked and the majority are also seen by third and fourth markers in a two day exercise where all Journalism tutors look at student projects to ensure fairness and parity. Journalism externals, who include representatives from both the industry and academic institutions, are sent a representative sample of work and also spend the day before the Assessment Board with a range of student work available to them in a `paper room . External examiners therefore have the opportunity to see an individual student s work across a range of modules.


The balance of assessment depends on the subject area, your choice of option modules and professional body requirements. A typical composition of assessment for this course is: 
Year 1: your assessment will be 13% by written exams and 88% by coursework.
Year 2: your assessment will be 13% by written exams and 88% by coursework.
Year 3: your assessment will be 13% by written exams and 88% by coursework.
Year 4: your assessment will be 13% by written exams and 88% by coursework.
Year 5: your assessment will be 100% by coursework.
Year 6: your assessment will be 100% by coursework.

Employment opportunities

Graduate, Tom Holdcroft interviews Cricketer, Simon Katich

Staffordshire University graduates are working in a wide array of prestigious sports PR operations. That roster of success naturally features an intriguing range of professional football clubs, including: Birmingham City, Burton Albion, Everton, Manchester United, Millwall, Rotherham United , Stoke City, Sunderland , Watford and West Bromwich Albion. But many others are enjoying careers currently working in a wide variety of sports and sports business PR for the London Olympics, in Premiership rugby, for the Rugby Football Union, at Derbyshire County Cricket Club, for the popular junior five-a-side organisation Powerleague and for the hugely successful international professional football player scouting company Scout 7. The course also equips students with serious transferable skills and employability credentials for other careers, because top-end and specialised communication skills are prized in every sphere of employment. And graduates will also be very able to work outside of sports PR and be a confident choice for employers, because the course encompasses the syllabus advised by the CIPR for its Advanced Certificate in Public Relations, a benchmark for all PR training to work in all types of PR.

Graduate destinations

Graduates from our Sports PR and Journalism degree could find work in more than 50 English football clubs or within a host of media outlets (such as Eurosport or IMG Asia).

Contact

Enquiries Team
Cadman Information Point
College Road
Stoke-on-Trent
Staffordshire
ST4 2DE
United Kingdom
t: +44(0)1782 294400
Enquire about this course