Boosting Business Profits Through Client Acquisition


This short course will show you exactly what is happening during the sales process and explore the traditional relationship between the buyer and the seller. You will also discover sales challenges, prospecting approaches and creating the perfect pitch, which will equip you with the tools and techniques to implement within your own business.


Course Overview

This full-day course will cover:

  • An open discussion on current major sales challenges
  • “How buyers buy. How sellers sell and where it can go horribly wrong.” Or “The Buyer-Seller dance”.
  • Prospecting – Approach and mix using Networking/LinkedIn/Email blasts and “Gold” calling.
  • Qualification – Your Agenda is never their agenda. How to find reasons for them to do business with you, at your price.
  • Close – How to avoid prospects hiding after doing all the work.

Attending this training course will better prepare learners for a career in business and sales. By offering practical tools and techniques, learners will be better equipped to communicate effectively and build a brilliant rapport between themselves and the client – a skill useful in any field.


Course Aims

Skills gained

  • Problem-solving and implementing solutions
  • Networking on social media platforms
  • Resilience
  • Nonverbal and verbal communication skills
  • Self-confidence
  • Professionalism

Knowledge gained

  • The relationship between the buyer and the seller
  • The current major sales challenges
  • The psychology of making and closing a sale
  • How to build a strong rapport



The learner will leave the session with:

  • The knowledge of how to strike a conversation and build a rapport between the seller and the buyer
  • The confidence and skills to create the perfect pitch
  • Knowledge of the up-to-date sales challenges
  • The pathway to pursuing a career in Sales
  • Tools and techniques to implement a sales pitch within your business



On completion of this short course, learners will receive a Certificate of Attendance.



The Staffordshire Higher Skills and Engagement Pathways programme is part funded by the European Social Fund.

Delivery method
On campus
Stoke-on-Trent campus


Start date

Tuesday 25 May 2023

Certificate of Attendance

Entry requirements

This training course is exclusively available to businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire.


This course is free to all businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire. 

Picked up some valuable knowledge

Very engaging and picked up some valuable knowledge. It was good to experience one of the funded courses that we at Staffordshire University offer local businesses. Great to meet all of the local SMEs who attended as well and hear about what they do. 

Mark Bailey

How to apply

To apply for this course, please email

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