Design Thinking for Digital Innovation


Design thinking has been observed to be a great tool for developing innovative products and services. The approach can also be used to redesign a traditional product into a digital product. Since digital businesses are appearing in the market rapidly, it is important to understand how design thinking can be used to bring in new products in the new digital age.

So, whether you are a student, a recent graduate or an industry professional, this full-day training course will expose you to the process of design thinking and its application leading to digital innovation.


Course overview

This training course is designed to introduce learners to design thinking. Participants will gain a greater understanding of how to navigate through different stages of the design thinking process and use the methods to think about new digital products or redesign traditional products.

This full-day class will cover:

  • What is Design Thinking?
  • Examples of design thinking
  • What is digital innovation?
  • Examples of digital innovation
  • 5-step approach to design thinking
  • Linking the approach to digital products
  • Digital office


Course aims

Skills gained

  • Understand each stage of the design thinking process
  • Learn about other concepts that can be used at every stage
  • Understand how to align design thinking with digital innovation

Knowledge gained

  • 5-step design thinking: Empathy, define, ideate, prototype, test
  • Value proposition canvas
  • Empathy map canvas
  • Business model canvas



  • The training course can help to improve a company’s general approach to digital innovation and improve the entrepreneurial mindset of staff. 
  • The session will help the learner get a job or progress in their career towards digital innovation.
  • Some skills learned through the session will be transferable across departments and across industries.  



  • This session is open to all who have an interest in digital innovation
  • Subject experts who need to understand the design thinking process for general purposes
  • New managers who want to fast track their experience around digital techniques
  • Experienced managers who want an up-to-date refresher on the latest around digital innovation



On completion of this session, learners will receive a Certificate of Attendance.



The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.


Delivery method
On campus
Stoke-on-Trent campus
Start date

Coming soon

Certificate of Attendance

Entry requirements

This training course is exclusively available to Stoke-on-Trent and Staffordshire based students, graduates and businesses with a maximum of 250 employees.


This training course is free to all Staffordshire based SMEs, students, graduates and start-up businesses who reside in Staffordshire. 


Sunil Oberoi

Senior Lecturer

How to apply

To apply for this course, please email

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