Digital Entrepreneurship Masterclass

Overview

Internet infrastructure is much stronger than ever before with professionals building skills in the digital space from their early education years. This masterclass introduces learners to digital entrepreneurship, providing learners with a greater understanding of how to run a digital business and how to interact with the external world effectively using up-to-date digital tools.

 

Course overview

This 2-hour masterclass will cover:

  • What is Digital Entrepreneurship?
  • Examples of digital entrepreneurship
  • Digital market research
  • Basics of digital marketing
  • Digital sales – eCommerce, contracts
  • Digital hiring and team management
  • Digital operations – cloud-based technologies/databases
  • Digital funding – crowdfunding, data rooms, online pitch
  • Digital transactions – business bank account, revenue collection, supplier payments
  • Digital office

 

Course aims

Skills gained:

  • Understand the types and benefits of digital businesses
  • Understand how to start a digital business
  • Learn how to set up digital teams and communication methods
  • Get important tips on digital strategies for several areas of a business

Knowledge:

  • Understand concepts like AI, machine learning, IoT, big data, AR/VR, gamification, blockchain, cryptocurrency, NFT
  • Learn about terms like MediaTech, HeathTech, RetailTech, FinTech
  • Hear about YouTube, Facebook, Instagram, TikTok
  • Learn about different entrepreneurial frameworks relevant to the digital age

 

Benefits

  • Learners will get the fundamental knowledge to pursue a digital job or progress in their career toward digital innovation
  • Knowledge of groundbreaking technologies and terms to take to a career
  • Some skills learned through the session will be transferable across departments and across industries
  • The learning can help to improve a company’s approach to leveraging current digital technologies
  • Businesses will be able to improve their own digital offering to customers

 

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

 

Progression pathway

Learners can go on to taster sessions for accredited 1-2 day CPD programmes, micro-credentials and 1 year fully funded MSc Entrepreneurship programme.

 

Funding

The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.

Delivery method
Distance learning
Location
Online
Duration

2 hours

Start date

Coming soon

Award
Certificate of Attendance

Entry requirements

This training course is exclusively available to Stoke-on-Trent and Staffordshire based students, graduates and businesses with a maximum of 250 employees.

Cost

This masterclass is open to all that have an interest in digital entrepreneurship and innovation, who are 18 or over and are either a student/graduate who reside in Staffordshire or work within a Staffordshire based SME.

Staff

Sunil Oberoi

Senior Lecturer

How to apply

To apply for this course, please email employers@staffs.ac.uk.

UK University

StudentCrowd University Awards 2022

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StudentCrowd University Awards 2022

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Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2022

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021