Digital Entrepreneurship Masterclass


Internet infrastructure is much stronger than ever before with professionals building skills in the digital space from their early education years. This masterclass introduces learners to digital entrepreneurship, providing learners with a greater understanding of how to run a digital business and how to interact with the external world effectively using up-to-date digital tools.


Course overview

This 2-hour masterclass will cover:

  • What is Digital Entrepreneurship?
  • Examples of digital entrepreneurship
  • Digital market research
  • Basics of digital marketing
  • Digital sales – eCommerce, contracts
  • Digital hiring and team management
  • Digital operations – cloud-based technologies/databases
  • Digital funding – crowdfunding, data rooms, online pitch
  • Digital transactions – business bank account, revenue collection, supplier payments
  • Digital office


Course aims

Skills gained:

  • Understand the types and benefits of digital businesses
  • Understand how to start a digital business
  • Learn how to set up digital teams and communication methods
  • Get important tips on digital strategies for several areas of a business


  • Understand concepts like AI, machine learning, IoT, big data, AR/VR, gamification, blockchain, cryptocurrency, NFT
  • Learn about terms like MediaTech, HeathTech, RetailTech, FinTech
  • Hear about YouTube, Facebook, Instagram, TikTok
  • Learn about different entrepreneurial frameworks relevant to the digital age



  • Learners will get the fundamental knowledge to pursue a digital job or progress in their career toward digital innovation
  • Knowledge of groundbreaking technologies and terms to take to a career
  • Some skills learned through the session will be transferable across departments and across industries
  • The learning can help to improve a company’s approach to leveraging current digital technologies
  • Businesses will be able to improve their own digital offering to customers



On completion of this masterclass, learners will receive a Certificate of Attendance.


Progression pathway

Learners can go on to taster sessions for accredited 1-2 day CPD programmes, micro-credentials and 1 year fully funded MSc Entrepreneurship programme.



The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.

Delivery method
Distance learning


Start date

Thursday 8 June 2023

Certificate of Attendance

Entry requirements

This training course is exclusively available to businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire.


This course is free to all businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire. 


Sunil Oberoi

Senior Lecturer

How to apply

To apply for this course, please email

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Complete University Guide 2022

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StudentCrowd University Awards 2022

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