You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus, usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.
At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.
Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Year 1 compulsory modules
The Future of Work (20 Credits)
Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.
Data and Decision Making (20 Credits)
Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.
Global Challenges and Opportunities
Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.
Risk and Reward (20 Credits)
Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.
Social Enterprise (20 Credits)
Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.
The Balance of Power (20 Credits)
In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.
Year 2 compulsory modules
Digital Marketing Strategy (20 Credits)
Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.
Data Analysis and Visualisation (20 Credits)
Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.
Social Media Strategy (20 Credits)
Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.
Digital Content Creation (20 Credits)
Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
Digital Customer Experience (20 Credits)
21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.
Year 3 compulsory modules
Ethics in Marketing (20 Credits)
Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.
Consultancy Project (40 credits)
Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.
Corporate Reputation (20 Credits)
In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.
You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus, usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.
At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.
Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Year 1 compulsory modules
The Future of Work (20 Credits)
Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.
Data and Decision Making (20 Credits)
Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.
Global Challenges and Opportunities
Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.
Risk and Reward (20 Credits)
Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.
Social Enterprise (20 Credits)
Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.
The Balance of Power (20 Credits)
In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.
Year 2 compulsory modules
Digital Marketing Strategy (20 Credits)
Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.
Data Analysis and Visualisation (20 Credits)
Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.
Social Media Strategy (20 Credits)
Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.
Digital Content Creation (20 Credits)
Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
Digital Customer Experience (20 Credits)
21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.
Year 3 compulsory modules
Ethics in Marketing (20 Credits)
Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.
Consultancy Project (40 credits)
Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.
Corporate Reputation (20 Credits)
In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.
You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus, usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.
At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.
Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Year 1 compulsory modules
The Future of Work (20 Credits)
Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.
Data and Decision Making (20 Credits)
Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.
Global Challenges and Opportunities
Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.
Risk and Reward (20 Credits)
Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.
Social Enterprise (20 Credits)
Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.
The Balance of Power (20 Credits)
In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.
Year 2 compulsory modules
Digital Marketing Strategy (20 Credits)
Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.
Data Analysis and Visualisation (20 Credits)
Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.
Social Media Strategy (20 Credits)
Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.
Digital Content Creation (20 Credits)
Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
Digital Customer Experience (20 Credits)
21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.
Year 3 compulsory modules
Ethics in Marketing (20 Credits)
Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.
Consultancy Project (40 credits)
Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.
Corporate Reputation (20 Credits)
In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.
Professional body accreditation
Accredited by the Chartered Management Institute (CMI).
Professional body accreditation
Accredited by the Chartered Management Institute (CMI).
Professional body accreditation
Accredited by the Chartered Management Institute (CMI).