Digital and Social Media Marketing

This course is available in Clearing for September 2021

Apply through Clearing

Study options

Award

BA (Hons)

Key facts

UCAS code:
N1NA
UCAS code:
N1NB
UCAS code:
N1NC
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Study option:
Full-time
Study option:
Full-time, with a foundation year
Study option:
Full-time, with a placement year
Study option:
Part-time
Study option:
Part-time, with a foundation year
Duration:
3 Years
Duration:
4 Years
Duration:
4 Years
Duration:
6 Years
Duration:
8 Years
Start date:
20 September 2021

Immersive learning

Study using the intuitive block learning method, and focus on one module at a time

Ahead of the curve

Use the latest in marketing strategies and software in facilities like our brand-new £40m Catalyst building.

Make connections

Take advantage of professional networks and guaranteed work experience opportunities during your course

Innovate and develop creative solutions for digital marketing challenges.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. You will be offered the opportunity to complete a Certificate in Professional Digital Marketing with the Chartered Institute of Marketing (CIM) as part of their Graduate Gateway. With the learning on your Degree course, you will be exempt from completing some CIM assessments and will only need to complete one CIM assessment before achieving your Certificate.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. You will be offered the opportunity to complete a Certificate in Professional Digital Marketing with the Chartered Institute of Marketing (CIM) as part of their Graduate Gateway. With the learning on your Degree course, you will be exempt from completing some CIM assessments and will only need to complete one CIM assessment before achieving your Certificate.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. You will be offered the opportunity to complete a Certificate in Professional Digital Marketing with the Chartered Institute of Marketing (CIM) as part of their Graduate Gateway. With the learning on your Degree course, you will be exempt from completing some CIM assessments and will only need to complete one CIM assessment before achieving your Certificate.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. You will be offered the opportunity to complete a Certificate in Professional Digital Marketing with the Chartered Institute of Marketing (CIM) as part of their Graduate Gateway. With the learning on your Degree course, you will be exempt from completing some CIM assessments and will only need to complete one CIM assessment before achieving your Certificate.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. You will be offered the opportunity to complete a Certificate in Professional Digital Marketing with the Chartered Institute of Marketing (CIM) as part of their Graduate Gateway. With the learning on your Degree course, you will be exempt from completing some CIM assessments and will only need to complete one CIM assessment before achieving your Certificate.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing.

Students will also graduate with a CMI Level 5 Certificate in Management and Leadership.

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

Work placements

Staffordshire Business School has an established history of using our strong links with industry to secure placements for our students, and our courses offer you the flexibility to undertake either a short 5-week placement to get a taste of the workforce, or an immersive 1-year placement.

Course content

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

Professional body accreditation

Accredited by the Chartered Management Institute (CMI).

Professional body accreditation

Accredited by the Chartered Management Institute (CMI).

Professional body accreditation

Accredited by the Chartered Management Institute (CMI).

Professional body accreditation

Accredited by the Chartered Management Institute (CMI).

Professional body accreditation

Accredited by the Chartered Management Institute (CMI).

Digital and Social Media Marketing

Digital and Social Media Marketing

Video

Entry requirements

  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP
  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

SMEs receive support to survive and thrive beyond the pandemic

News

Business owners and senior managers have embarked on a free ten-week programme which will help them bounce back from the impact of coronavirus

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

GO

Facilities

Breakout Spaces

Comfy, bright and airy social spaces where students can meet up to discuss group projects, share innovative thinking or network with academic staff and visitors.

Teaching Spaces

A variety of teaching spaces to accommodate different teaching and learning styles, ranging from big 250-seater lecture theatres to cabaret style seminar spaces for teaching in the round.

Careers

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. In recent years, graduates have entered a range of marketing roles in in the public and private sectors. Many have set up their own successful businesses. With this degree you may you may find yourself pursuing a career as a…

  • Digital Marketing Manager
  • Social Media Manager
  • Content Manager
  • SEO Manager
  • Marketing Analytics Manager
  • AI Specialist
  • Customer Journey Analyst
Staffordshire University Business School Alumni Experience

Staffordshire University Business School Alumni Experience

Video

Jess Oliver, Staffordshire Business School graduate, talks about the benefits of studying at Staffs.

Teaching and assessment

Teaching

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Year 1

18% of time in lectures, seminars or similar
82% of time in independent study
0% of time in placements

Year 2

18% of time in lectures, seminars or similar
82% of time in independent study
0% of time in placements

Year 3

14% of time in lectures, seminars or similar
86% of time in independent study
0% of time in placements

Year 1

48% practical exams
12% coursework
40% written exams

Year 2

23% practical exams
70% coursework
8% written exams

Year 3

12% practical exams
72% coursework
17% written exams

Staff

Kathryn Mitchell

Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Fatimah Moran

Senior Lecturer

After a career in banking and consultancy, Fatimah began her career in higher education over 25 years ago. She has taught in higher education institutions in Australia, Malaysia and the U.K and has been involved in teaching abroad for the Univer…

Fatimah's profile

Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

Dr Ijeoma Onwumere

Lecturer

Dr Ijeoma Onwumere joined Staffordshire University as a Lecturer in Marketing in 2019. Prior to her academic career, Ijeoma worked with Standard Chartered bank, Santander Bank, and a few NGOs on diverse social projects in Nigeria and UK.

Ijeoma's profile

Fees

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,000 per year of study

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a foundation year
Study option UK / Channel Islands International
Full-time £9,250 for your first year subsequent years will be charged at the University standard rate £14,000 for your first year subsequent years will be charged at the University standard rate

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a placement year
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,000 per year of study

For the course starting on 27 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Part-time
Study option UK / Channel Islands
Part-time £4,620 per year of study

For the course starting on 27 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Part-time, with a foundation year
Study option UK / Channel Islands
Part-time £4,620 for your first year subsequent years will be charged at the University standard rate

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Included in tuition fees
Included in the fees:

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Registration fee for relevant professional body

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Registration fee for relevant professional body

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Registration fee for relevant professional body

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Registration fee for relevant professional body

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Registration fee for relevant professional body

Not included in tuition fees
Not included in the fees:

Any optional study trips

Travel to and from any work placements

Exam fees for professional bodies

Any optional study trips

Travel to and from any work placements

Exam fees for professional bodies

Any optional study trips

Travel to and from any work placements

Exam fees for professional bodies

Any optional study trips

Travel to and from any work placements

Exam fees for professional bodies

Any optional study trips

Travel to and from any work placements

Exam fees for professional bodies

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus BA (Hons) Full-time 20 September 2021 Apply now

Information from discover uni

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

Have you considered?

Business Innovation and Entrepreneurship BA (Hons)

Study options
Full-time
Part-time
Foundation year
Placement year
Available in Clearing

Business Management (Top-up) BA (Hons)

Study options
Full-time
Part-time, blended learning
Available in Clearing

Business Management and Sustainability BA (Hons)

Study options
Full-time
Full-time, accelerated
Part-time
Foundation year
Placement year
Available in Clearing

Finance and Business Enterprise BA (Hons)

Study options
Full-time
Full-time, accelerated
Part-time
Foundation year
Placement year
Available in Clearing

Human Resource Management CIPD Intermediate Diploma in

Study options
Part-time, blended learning
Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020