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Digital and Social Media Marketing *

BA (Hons)

Immersive learning

Study using the intuitive block learning method, and focus on one module at a time

Ahead of the curve

Use the latest in marketing strategies and software in facilities like our brand-new £40m Catalyst building.

Make connections

Take advantage of professional networks and guaranteed work experience opportunities during your course

UCAS code:
N1NA
Location:
Stoke-on-Trent campus
Study option:
Full-time
Choose another study option
Duration:
3 Years
Start date:
20 September 2021
School:
Staffordshire Business School
Book onto a Virtual Open Day Enquire about this course Apply now

Course changes for 2020/21

We are changing the way we deliver our courses from September 2020 to ensure a great student experience within a COVID-secure environment.

Find out more

*This course is subject to validation

Innovate and develop creative solutions for digital marketing challenges.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School, we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BA (Hons) Digital and Social Media Marketing

Work placements

Staffordshire Business School has an established history of using our strong links with industry to secure placements for our students, and our courses offer you the flexibility to undertake either a short 5-week placement to get a taste of the workforce, or an immersive 1-year placement.

Course content

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Below is an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules

The Future of Work (20 Credits)

Business and industry are ever-changing and staying ahead of the game is critical to success. In this module, you will explore the importance of innovation in addressing climate change and other societal challenges and how the rise of digital technologies will change the future of work practices and various business sectors.

Data and Decision Making (20 Credits)

Data is the currency of the 21st century. In this module, you will explore the increasingly pervasive role of data in society, and how organisations can capture and leverage data to better understand consumer preferences, tailor communication, anticipate changes in external environments and manage risk and uncertainty.

Global Challenges and Opportunities

Success can be found in the current economic and political climate. In this module, you will explore the ethical and unethical anomalies in our contemporary global political and economic system, and how they can provide both challenges and opportunities in modern business.

Risk and Reward (20 Credits)

Without risk, there is often no reward. In this module, you will explore the evolution and nature of financial markets and their susceptibility to shock. You will gain a solid foundation in the concepts of risk and return, portfolio theory and basic budgeting.

Social Enterprise (20 Credits)

Community and reputation are everything in the modern world of business. In his module, you will focus on your creativity and innovation and identify entrepreneurial opportunities that will form the basis of a socially responsible business idea or intervention.

The Balance of Power (20 Credits)

In this module you will explore how markets have evolved and how they will continue to evolve, and the role businesses and governments have in ensuring the sustainability of our planet for future generations.

Year 2 compulsory modules

Digital Marketing Strategy (20 Credits)

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategy to achieve the ambition and growth of organisations.

Data Analysis and Visualisation (20 Credits)

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Social Media Strategy (20 Credits)

Social media is a powerful tool that can it be used effectively (and safely) in the pursuit of value creation for business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.

Digital Content Creation (20 Credits)

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Digital Customer Experience (20 Credits)

21st Century customer experience is wildly different from a traditional consumer process. In this module, you will develop an in-depth understanding of the psychology underpinning digital consumer behaviour and explore new and emerging themes such as neuromarketing.

Year 3 compulsory modules

Ethics in Marketing (20 Credits)

Understanding and anticipating the potential for ethical dilemmas is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers, whilst also exploring the role of marketing in influencing consumers and businesses toward more sustainable and socially responsible behaviour.

Consultancy Project (40 credits)

Teamwork can be the key to success. This module is the culmination of your programme of study, where you will work alongside other Business School students to identify and address a contemporary issue faced by a real organisation.

Corporate Reputation (20 Credits)

In the digital age corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will use scenario planning to learn how to plan for contingencies, crisis and disaster. You will also explore the importance of collective identity through brand communities.

  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 120 points
  • A levels: BBB
  • BTEC: National Diploma DDM
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP
  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 112 points
  • A levels: BBC
  • BTEC: National Diploma DMM
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP

Facilities

Careers

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. In recent years, graduates have entered a range of marketing roles in in the public and private sectors. Many have set up their own successful businesses.

Teaching and assessment

Teaching

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carry a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Staff

Kathryn Mitchell
Kathryn MitchellLecturer

Course Leader for Chartered Institute of Marketing (CIM), and with a background in Training and Assessing in Digital Marketing and Digital Media, Kathryn has worked on several Digital Marketing projects, consulting in strategic decisions for SME…

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Fatimah Moran
Fatimah MoranSenior Lecturer

After a career in banking and consultancy, Fatimah began her career in higher education over 25 years ago. She has taught in higher education institutions in Australia, Malaysia and the U.K and has been involved in teaching abroad for the Univer…

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Paul Dobson
Paul DobsonSenior Lecturer

Paul is a Senior Lecturer and forms part of the Strategic Marketing Management module team, specialising in marketing and also covering entrepreneurship, business start-up/growth and turn-around. Prior to lecturing, Paul has over 25 years' expe…

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Dr Ijeoma Onwumere
Dr Ijeoma OnwumereLecturer

Dr Ijeoma Onwumere joined Staffordshire Business School as a Lecturer in Marketing in 2019. Prior to the commencement of her academic career, Ijeoma worked with Standard Chartered bank, Santander Bank, and a few NGOs on diverse social projects i…

Read full profile

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,000 per year of study

For the course starting on 15 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, two-year accelerated
Study option UK / Channel Islands
Full-time To be confirmed

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a foundation year
Study option UK / Channel Islands
Full-time To be confirmed

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a placement year
Study option UK / Channel Islands
Full-time To be confirmed

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Part-time
Study option UK / Channel Islands
Part-time To be confirmed

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Part-time, with a foundation year
Study option UK / Channel Islands
Part-time To be confirmed

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Apply

Stoke-on-Trent campus
BA (Hons)
Full-time
20 September 2021

Information from Discover Uni

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

23/10/2020 05:01:22 / Digital and Social Media Marketing / Full-time / 14.0 / 40.0 / SSTK-F-S-C-0433 / Direct link

23/10/2020 05:01:22 / Digital and Social Media Marketing / Full-time, two-year accelerated / 3.0 / 40.0 / SSTK-F-A-C-0018 / Direct link

23/10/2020 05:01:22 / Digital and Social Media Marketing / Full-time, with a foundation year / 5.0 / 40.0 / SSTK-F-F-C-0176 / Direct link

23/10/2020 05:01:22 / Digital and Social Media Marketing / Full-time, with a placement year / 3.0 / 40.0 / SSTK-F-P-C-0131 / Direct link

23/10/2020 05:01:22 / Digital and Social Media Marketing / Part-time / 2.0 / 40.0 / SSTK-P-S-C-0268 / Direct link

23/10/2020 05:01:22 / Digital and Social Media Marketing / Part-time, with a foundation year / 2.0 / 40.0 / SSTK-P-F-C-0008 / Direct link