Entrepreneurial Marketing Masterclass


We are living in a fast-changing world with recent experiences of Covid, Brexit, and regional conflicts. Businesses have struggled to keep their current customers and find new customers. Crisis creates new opportunities and the businesses that survive are the ones that identify these new opportunities in new markets to experience significant growth.

Entrepreneurial marketing with a digital focus allows you to identify these new markets and opportunities. It is also clear from the last 2 years that the businesses that stayed healthy during the pandemic are the ones that accepted digital marketing as their core strategy to navigate through the trials of changing consumer behaviour. So, whether you are a beginner, business owner or marketing professional looking to boost your skills, this entrepreneurial marketing masterclass is for you. 


Course overview

This 2-hour masterclass will cover:

  • An overview of digital marketing
  • What does it mean to market
  • Online and offline marketing channels and their benefits
  • Key digital marketing objectives for SMEs
  • How to price and promote a product
  • Marketing strategies and tricks
  • The importance of the customer journey and user experience plus its impact on sales and profit


Course aims

Skills gained

  • Skills to start the digital marketing effort
  • Ability to segment the market
  • Important tips on good marketing messages
  • Understanding of the digital marketing campaign process


  • Understand customer acquisition cost (CAC)
  • Learn about branding
  • Differentiate between B2C and B2B approach



The learner will leave the session with:

  • The knowledge to improve a company’s competitiveness, revenue, profits, operational efficiencies and general brand perception in the market
  • Skills to apply for work experience or future role
  • Progression in their current marketing career
  • Skills learned through the session will be transferable across departments and across industries
  • The chance to network and build connections to take beyond university 



This masterclass is CPD certified. On completion of this course, learners will receive a Certificate of Attendance.



The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.

Delivery method
Blended learning
MS Teams


Start date

Wednesday 7 December 

Certificate of Attendance

Entry requirements

This training course is exclusively available to Stoke-on-Trent and Staffordshire based students, graduates and businesses with a maximum of 250 employees.


This course is free to all Staffordshire based SMEs, students, graduates and start-up businesses. 


Sunil Oberoi

Senior Lecturer

Useful tips and tricks that I'll be applying for my role.

Sunil made some excellent points, using up-to-date, real-world examples (including our very own experiences as users), as well as exploring different marketing avenues. Useful tips and tricks that I'll be applying for my role.


How to apply

To apply for this course, please email employers@staffs.ac.uk

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