Entrepreneurial Marketing Masterclass

Overview

We are living in a fast-changing world with recent experiences of Covid, Brexit, and regional conflicts. Businesses have struggled to keep their current customers and find new customers. Crisis creates new opportunities and the businesses that survive are the ones that identify these new opportunities in new markets to experience significant growth.

Entrepreneurial marketing with a digital focus allows you to identify these new markets and opportunities. It is also clear from the last 2 years that the businesses that stayed healthy during the pandemic are the ones that accepted digital marketing as their core strategy to navigate through the trials of changing consumer behaviour. So, whether you are a beginner, business owner or marketing professional looking to boost your skills, this entrepreneurial marketing masterclass is for you. 

Course overview

This 2-hour masterclass will cover:

• An overview of digital marketing
• What does it mean to market
• Online and offline marketing channels and their benefits
• Key digital marketing objectives for SMEs
• How to price and promote a product
• Marketing strategies and tricks
• The importance of the customer journey and user experience plus its impact on sales and profit

Course aims

Skills gained

• Skills to start the digital marketing effort
• Ability to segment the market
• Important tips on good marketing messages
• Understanding of the digital marketing campaign process

Knowledge

• Understand customer acquisition cost (CAC)
• Learn about branding
• Differentiate between B2C and B2B approach

Benefits

The learner will leave the session with:

• The knowledge to improve a company’s competitiveness, revenue, profits, operational efficiencies and general brand perception in the market
• Skills to apply for work experience or future role
• Progression in their current marketing career
• Skills learned through the session will be transferable across departments and across industries
• The chance to network and build connections to take beyond university 

Award

This masterclass is CPD certified. On completion of this course, learners will receive a Certificate of Attendance.

Funding

The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.