Games PR and Community Management

Study options

Award

BA (Hons)

Key facts

UCAS code:
G623
UCAS code:
G624
UCAS code:
G626
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Location:
City of Stoke-On-Trent Sixth Form College
Location:
Stoke-on-Trent campus
Study option:
Full-time, Stoke-on-Trent campus
Study option:
Full-time, Stoke-on-Trent campus, with a placement year
Study option:
Full-time, with a foundation year at City of Stoke-On-Trent Sixth Form College
Study option:
Part-time, Stoke-on-Trent campus
Duration:
3 Years
Duration:
4 Years
Duration:
4 Years
Duration:
6 Years
Start date:
12 September 2022

World first course

A ground-breaking course for the games community managers of the future

Excellence in University / Industry Collaboration: 2021

TIGA UK Games Education Awards 2021

Gain diverse skills

Acquire skills in games community management, content creation, social media and PR

A ground-breaking course for the games community managers of the future. This course will inspire your creative nature, transporting you into a professional environment where you will examine day-to-day experiences of a games community manager.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We always place great importance on postgraduate employability and, therefore, have a programme of guest lectures from leading industry experts from the world of community management and games PR who will visit each semester to share their experience and set live, real-world briefs for you to work on.

On completion of this course, you will leave with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We always place great importance on postgraduate employability and, therefore, have a programme of guest lectures from leading industry experts from the world of community management and games PR who will visit each semester to share their experience and set live, real-world briefs for you to work on.

On completion of this course, you will leave with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We always place great importance on postgraduate employability and, therefore, have a programme of guest lectures from leading industry experts from the world of community management and games PR who will visit each semester to share their experience and set live, real-world briefs for you to work on.

On completion of this course, you will leave with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We always place great importance on postgraduate employability and, therefore, have a programme of guest lectures from leading industry experts from the world of community management and games PR who will visit each semester to share their experience and set live, real-world briefs for you to work on.

On completion of this course, you will leave with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

Part-time study

Part-time study route is available over 5 years.

Part-time study

Part-time study route is available over 5 years.

Part-time study

Part-time study route is available over 5 years.

Part-time study

Part-time study route is available over 5 years.

Work placements

An optional placement year is available after the second year of study. We support students in finding their own placement opportunities and mentor them throughout.

Course content

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

This course draws upon the strengths of our teaching staff. They have expertise in games design, games PR and marketing and games business. In your first year, you will explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future.

In the second and third years, you’ll learn about community management, from developers to publishers, agency and in-house, alongside social media management for games, content creation for communities and social media and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content for communities and how to plan exclusive community events.

Academic year

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

Ukie Student Games Conference 2019

Ukie Student Games Conference 2019

Video

The Ukie Student Games Conference included inspiring talks, CV workshops and an exclusive expo area for anyone interested in working in the games industry.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Entry requirements

We use UCAS points in our offer-making and welcome a wide range of qualifications.

  • Typical UCAS offer: 112 point
  • A levels: BB
  • BTEC: DM
  • Foundation Diploma Art and Design: Pass with Merit if taken

We use UCAS points in our offer-making and welcome a wide range of qualifications.

  • Typical UCAS offer: 112 point
  • A levels: BB
  • BTEC: DM
  • Foundation Diploma Art and Design: Pass with Merit if taken
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP

We use UCAS points in our offer-making and welcome a wide range of qualifications.

  • Typical UCAS offer: 112 point
  • A levels: BB
  • BTEC: DM
  • Foundation Diploma Art and Design: Pass with Merit if taken

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

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Facilities

Careers

The skills and knowledge you learn on this degree will prepare you for careers in games community management, social media, PR, journalism, content creation and events. Our graduates are also prepared for study at postgraduate level.

Teaching and assessment

Teaching

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management creative skills and the creative, practical elements of social media, content creation and PR for games.

Assessment

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

There are no exams for this course – assessment is based entirely on coursework. We find this is the best way to assess the integrated approach to theory and practice that you’ll engage in. Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel , word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Students will be expected to attend between 12-16 hours of tutor-led learning sessions each week during term time.

Students will be expected to attend between 12-16 hours of tutor-led learning sessions each week during term time.

Students will be expected to attend between 12-16 hours of tutor-led learning sessions each week during term time.

Students will be expected to attend between 12-16 hours of tutor-led learning sessions each week during term time.

Year 1

26% of time in lectures, seminars or similar
74% of time in independent study
0% of time in placements

Year 2

26% of time in lectures, seminars or similar
74% of time in independent study
0% of time in placements

Year 3

26% of time in lectures, seminars or similar
74% of time in independent study
0% of time in placements

Independent learning

All students are encouraged to build on their independent capabilities in relation to their own learning routes. Tutors will mentor, support and guide students with clear direction in relation to 'out of classroom' activities and expectations in order to allow students the capacity to meet the learning objectives of their modules and course of study.

All students are encouraged to build on their independent capabilities in relation to their own learning routes. Tutors will mentor, support and guide students with clear direction in relation to 'out of classroom' activities and expectations in order to allow students the capacity to meet the learning objectives of their modules and course of study.

All students are encouraged to build on their independent capabilities in relation to their own learning routes. Tutors will mentor, support and guide students with clear direction in relation to 'out of classroom' activities and expectations in order to allow students the capacity to meet the learning objectives of their modules and course of study.

All students are encouraged to build on their independent capabilities in relation to their own learning routes. Tutors will mentor, support and guide students with clear direction in relation to 'out of classroom' activities and expectations in order to allow students the capacity to meet the learning objectives of their modules and course of study.

Year 1

0% practical exams
100% coursework
0% written exams

Year 2

25% practical exams
75% coursework
0% written exams

Year 3

10% practical exams
90% coursework
0% written exams

Staff

All of our academic and technical staff are passionate about sharing their many years of industry experience. In fact, many of them are current professionals working in the fields of games PR, design, business and marketing. The ethos of the Games PR and Community Management course is to foster an atmosphere of collegiate learning. One of the major strengths noted by students in feedback and in formal reports from external examiners is the friendly social community, group bonding and enabling atmosphere that the hardworking and committed team create within the course.

Andrew Brown

Lecturer

Andrew is a lecturer in Games PR and Community Management. He has previously worked as a Community Manager which gave him invaluable experience in this field. His main area of interest is the History of Gaming.

Andrew's profile

Fees

For the course starting on 12 September 2022 the tuition fees are:

Tuition fees for BA (Hons)-Full-time, Stoke-on-Trent campus
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,500 per year of study

For the course starting on 12 September 2022 the tuition fees are:

Tuition fees for BA (Hons) Full-time, Stoke-on-Trent campus, with a placement year
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,500 per year of study

For the course starting on 12 September 2022 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a foundation year at City of Stoke-On-Trent Sixth Form College
Study option UK / Channel Islands
Full-time To be confirmed

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Included in tuition fees
Included in the fees:

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

Not included in tuition fees
Not included in the fees:

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus BA (Hons) Full-time, Stoke-on-Trent campus 12 September 2022 Apply now

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

Information from discover uni

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

6th for Social Inclusion

The Times and The Sunday Times Good University Guide 2022

Midlands University of the Year

Midlands Business Awards 2020