Industrial Design: Product & Transport

This course is available in Clearing for September 2021

Apply through Clearing

Study options

Award

BA (Hons)

Key facts

UCAS code:
W323
UCAS code:
W322
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Study option:
Full-time
Study option:
Full-time, with a placement year
Duration:
3 Years
Duration:
4 Years
Start date:
27 September 2021

Top 10

Guardian University League Tables 2019 (#7)

Live industry projects

Including: Michelin, Evoke, JCB, Jaguar Landrover

Professional accreditation

Accredited by the Chartered Society of Designers (CSD)

Innovative and creative, this course will encourage you to create products that focus on the user experience, and explore opportunities for new technology and smart materials.

This degree offer two pathways based on your interests.

Product Design

If you want a career designing anything from toys, lighting and furniture, to household goods and consumer technology, our Product Design pathway could open up a whole world of career opportunities.

Transport Design

Our Transport Design pathway is perfect if you want to focus on concepts for autonomous vehicles, supercars, sustainable mass-transit and motorcycles.

The course is designed to mirror industry practice with students working alongside companies on live projects, often resulting in placement opportunities. Our students work with companies such as JCB, Jaguar Land Rover, Westbridge Furniture, Bombardier, Halfords, Michelin, and Evoke Creative, whose client list includes McDonalds, Google and JD Sports.

Our teaching staff are highly experienced and our students also benefit from weekly visits by associate lecturers. They share their inside knowledge of working as designers in what is an ever-changing industry.

Add consultancy visits to London and New York and, whether you plan to work in the product or transport industry, or as an independent consultant, we’ll provide ample opportunities for you to acquire the skills necessary for success.

This degree offer two pathways based on your interests.

Product Design

If you want a career designing anything from toys, lighting and furniture, to household goods and consumer technology, our Product Design pathway could open up a whole world of career opportunities.

Transport Design

Our Transport Design pathway is perfect if you want to focus on concepts for autonomous vehicles, supercars, sustainable mass-transit and motorcycles.

The course is designed to mirror industry practice with students working alongside companies on live projects, often resulting in placement opportunities. Our students work with companies such as JCB, Jaguar Land Rover, Westbridge Furniture, Bombardier, Halfords, Michelin, and Evoke Creative, whose client list includes McDonalds, Google and JD Sports.

Our teaching staff are highly experienced and our students also benefit from weekly visits by associate lecturers. They share their inside knowledge of working as designers in what is an ever-changing industry.

Add consultancy visits to London and New York and, whether you plan to work in the product or transport industry, or as an independent consultant, we’ll provide ample opportunities for you to acquire the skills necessary for success.

On successful completion of study, we will issue the following award: BA (Hons) Industrial Design: Product & Transport

On successful completion of study, we will issue the following award: BA (Hons) Industrial Design: Product & Transport

Work placements

By choosing the placement route, you will have the opportunity to spend a year in industry working at a selected company. You will be able to develop your skills, knowledge and experience as part of your degree and return to the third year feeling even more confident about tackling your negotiated major project.

Course content

Working in small class sizes, and from your own workspace in our friendly studio, you’ll benefit from lots of one-to-one contact. We’ll help you to think like a designer and you’ll learn a range of transferable skills.

You’ll have access to our fantastic new Smart Zone, a collaborative maker space with the latest rapid prototyping, milling and laser cutting equipment, plus VR, AR, Robotics, 3D scanning and electronics kit. You can also use traditional model making skills in our wood, plastics, resins and metal workshops, all of which will help you bring your innovative designs to life.

You’ll be introduced to core skills through structured and practical design projects, involving idea generation, drawing and rendering, model-making and CAD work. You’ll also cover concept generation, ergonomics and usability and materials and manufacture.

As the course progresses, you’ll cover more advanced CAD projects and the role of rapid prototyping. You can also work on collaborative projects across the University.

In your final year, you’ll complete a major design project. You’ll also have the chance to exhibit your work to the general public and potential employers at our end of year show and the New Designers Exhibition in London.

Our students take part in a number of international design competitions and in January 2018 we took 1st place at the Superyacht UK Young Designer Competition, just 1 year after winning both 1st and 2nd place.

We arrange Live Projects for students on both pathways with companies such as:

  • JCB
  • Jaguar Land Rover
  • Bombardier
  • Halfords
  • Michelin
  • Westbridge Furniture
  • Evoke Creative (whose client list includes McDonalds, Google and JD Sports).

Working in small class sizes, and from your own workspace in our friendly studio, you’ll benefit from lots of one-to-one contact. We’ll help you to think like a designer and you’ll learn a range of transferable skills.

You’ll have access to our fantastic new Smart Zone, a collaborative maker space with the latest rapid prototyping, milling and laser cutting equipment, plus VR, AR, Robotics, 3D scanning and electronics kit. You can also use traditional model making skills in our wood, plastics, resins and metal workshops, all of which will help you bring your innovative designs to life.

You’ll be introduced to core skills through structured and practical design projects, involving idea generation, drawing and rendering, model-making and CAD work. You’ll also cover concept generation, ergonomics and usability and materials and manufacture.

As the course progresses, you’ll cover more advanced CAD projects and the role of rapid prototyping. You can also work on collaborative projects across the University.

In your final year, you’ll complete a major design project. You’ll also have the chance to exhibit your work to the general public and potential employers at our end of year show and the New Designers Exhibition in London.

Our students take part in a number of international design competitions and in January 2018 we took 1st place at the Superyacht UK Young Designer Competition, just 1 year after winning both 1st and 2nd place.

We arrange Live Projects for students on both pathways with companies such as:

  • JCB
  • Jaguar Land Rover
  • Bombardier
  • Halfords
  • Michelin
  • Westbridge Furniture
  • Evoke Creative (whose client list includes McDonalds, Google and JD Sports).

Academic year

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

Professional body accreditation

Accredited by the Chartered Society of Designers (CSD) the professional body for design with free student membership and leading to Associate Membership (Assoc. CSD).

Chartered Society of Designers logo

Professional body accreditation

Accredited by the Chartered Society of Designers (CSD) the professional body for design with free student membership and leading to Associate Membership (Assoc. CSD).

Chartered Society of Designers logo
Industrial Design: Product and Transport

Industrial Design: Product and Transport

Video

Innovative and creative, this course will encourage you to create products that focus on the user experience, and explore opportunities for new technology and smart materials.

Modules

Based on the pathway you take, you can choose to specialise in either transport design or product design. Below you can see the structure of each route .

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Transport

Year 1 compulsory modules
Year 1 compulsory modules
Automotive Visualisation 15 credits
Core Skills 30 credits
Course Introduction 45 credits
Design Insight 30 credits
Year 2 compulsory modules
Year 2 compulsory modules
Advanced Automotive Visualisation 15 credits
Automotive Skills 30 credits
Design Concepts 45 credits
Inclusive Design And Ergonomics 30 credits
Year 3 compulsory modules
Year 3 compulsory modules
Design Futures For Product And Transport Design 15 credits
External Brief 30 credits
Major Project 60 credits
Research, Analysis And Communication Assignment 15 credits

Product   

Year 1 compulsory modules
Year 1 compulsory modules
Core Skills 30 credits
Course Introduction 45 credits
Design Insight 30 credits
Product Visualisation 15 credits
Year 2 compulsory modules
Year 2 compulsory modules
Design Concepts 45 credits
Design In Business 15 credits
Inclusive Design And Ergonomics 30 credits
User Experience And Vr 30 credits
Year 3 compulsory modules
Year 3 compulsory modules
Design Futures For Product And Transport Design 15 credits
External Brief 30 credits
Major Project 60 credits
Research, Analysis And Communication Assignment 15 credits

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Product

Year 1 compulsory modules
Year 1 compulsory modules
Core Skills 30 credits
Course Introduction 45 credits
Design Insight 30 credits
Product Visualisation 15 credits
Year 2 compulsory modules
Year 2 compulsory modules
Design Concepts 45 credits
Design In Business 15 credits
Inclusive Design And Ergonomics 30 credits
User Experience And Vr 30 credits
Year 4 compulsory modules
Year 4 compulsory modules
Design Futures For Product And Transport Design 15 credits
External Brief 30 credits
Major Project 60 credits
Research, Analysis And Communication Assignment 15 credits

Transport

Year 1 compulsory modules
Year 1 compulsory modules
Automotive Visualisation 15 credits
Core Skills 30 credits
Course Introduction 45 credits
Design Insight 30 credits
Year 2 compulsory modules
Year 2 compulsory modules
Advanced Automotive Visualisation 15 credits
Automotive Skills 30 credits
Design Concepts 45 credits
Inclusive Design And Ergonomics 30 credits
Year 4 compulsory modules
Year 4 compulsory modules
Design Futures For Product And Transport Design 15 credits
External Brief 30 credits
Major Project 60 credits
Research, Analysis And Communication Assignment 15 credits

Entry requirements

  • Typical UCAS Offer: 112 points 
  • A levels: BBC
  • BTEC: DMM 
  • Foundation Diploma in Art and Design: Merit

 All applicants are individually assessed via interview with portfolio.

  • Typical UCAS Offer: 112 points 
  • A levels: BBC
  • BTEC: DMM 
  • Foundation Diploma in Art and Design: Merit

 All applicants are individually assessed via interview with portfolio.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

Art and Design showcase returns to campus

News

Staffordshire University is welcoming the public back onto campus next week for its annual Art and Design degree show

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

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Facilities

Studio

Our well-equipped studio is designed to represent a real consultancy. Here, you'll have access to excellent computer facilities, industry-standard software including Autodesk Alias and Maya, Solidworks and the Adobe Creative Suite.

CAD Modelling Suite

You’ll have access to our dedicated CAD modelling suite with industry relevant software including SolidWorks and Alias, as well as rendering packages like KeyShot.

3D Workshops

Work in Heavy metal, Fine metals, Wood, Plastics and Resin. Our 3D workshops are equipped with everything you'd expect to see in a working studio from lathes to laser cutters and arc welders to etching tanks.

Careers

Graduates from our Industrial Design degree are highly sought after, securing careers worldwide and working on a wide variety of projects. They work for companies including New Balance, Ferrari, Scott Sports, Evoke Creative, BMW, Ford, Pulse Fitness, Debenhams, Westbridge Furniture, Maserati, Porsche and Triumph. Some graduates are also running their own businesses, teaching, and studying at postgraduate level.

Sam Pearce-Warrliow - Why I chose Industrial Design

Sam Pearce-Warrliow - Why I chose Industrial Design

Video

Sam Pearce-Warrliow talks about how safe studio spaces, professional staff and industry-standard software ensured he had made the right decision to study at Staffs.

Teaching and assessment

Teaching

The teaching on this course is firmly rooted in studio practice. You develop your skills across a wide range of project-based activities, which take place within a studio setting appropriate to the subject. Sometimes you will work in whole groups, sometimes you will be working in teams, with presentations of your work to your peer group and the academic staff. At other times during your study, you will be working on individual self-negotiated projects. During projects, there will be tutorial sessions with academic staff where you explore your practice in more detail.

In addition, you will take part in lecture and seminar activities which allow you to explore the contextual and professional background to the projects you are undertaking. These are led by your lecturers and also guest tutors from industry who bring their specialist insight into the sessions. You also participate in technical skills instruction sessions with Technical Instructors enabling you to enhance your making and digital skills across a wide range of techniques and approaches.

The teaching on this course is firmly rooted in studio practice. You develop your skills across a wide range of project-based activities, which take place within a studio setting appropriate to the subject. Sometimes you will work in whole groups, sometimes you will be working in teams, with presentations of your work to your peer group and the academic staff. At other times during your study, you will be working on individual self-negotiated projects. During projects, there will be tutorial sessions with academic staff where you explore your practice in more detail.

In addition, you will take part in lecture and seminar activities which allow you to explore the contextual and professional background to the projects you are undertaking. These are led by your lecturers and also guest tutors from industry who bring their specialist insight into the sessions. You also participate in technical skills instruction sessions with Technical Instructors enabling you to enhance your making and digital skills across a wide range of techniques and approaches.

Assessment

You are assessed in this course by a range of different types of coursework and practical activities. The assessment task for each module will vary dependent upon its content but may include:

  • A portfolio of completed artwork, professionally presented in the format required by the assignment, project or brief.
  • Workbooks, sketchbooks etc., documenting the process of generating, developing and resolving thoughts/ideas, and demonstrating the influence of research on practical work.
  • Research books, folders, dossiers, etc. documenting the gathering, sorting and presentation of research material.
  • Technical Exercises demonstrating your skills and competencies using particular equipment and/or techniques.
  • Written essays or reports, in which you are exploring the contextual or professional background to a specific project.
  • An individual or group seminar presentation and/or the accompanying material which you have used to create the presentation.

You are assessed in this course by a range of different types of coursework and practical activities. The assessment task for each module will vary dependent upon its content but may include:

  • A portfolio of completed artwork, professionally presented in the format required by the assignment, project or brief.
  • Workbooks, sketchbooks etc., documenting the process of generating, developing and resolving thoughts/ideas, and demonstrating the influence of research on practical work.
  • Research books, folders, dossiers, etc. documenting the gathering, sorting and presentation of research material.
  • Technical Exercises demonstrating your skills and competencies using particular equipment and/or techniques.
  • Written essays or reports, in which you are exploring the contextual or professional background to a specific project.
  • An individual or group seminar presentation and/or the accompanying material which you have used to create the presentation.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Throughout the modules you take on your course you are provided with formative, developmental assessment opportunities, which are carried out in tutorial and critique situations. Feedback is usually provided to you orally, with a written record kept either by the tutor or by you. This is sometimes produced as the result of peer or self-assessment exercises.

All modules also included formal or “summative” assessment tasks and the grades from the formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission.

Throughout the modules you take on your course you are provided with formative, developmental assessment opportunities, which are carried out in tutorial and critique situations. Feedback is usually provided to you orally, with a written record kept either by the tutor or by you. This is sometimes produced as the result of peer or self-assessment exercises.

All modules also included formal or “summative” assessment tasks and the grades from the formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission.

Sam Pearce-Warrilow - TVR Cyclonus concept

Sam Pearce-Warrilow - TVR Cyclonus concept

Video

As part of GradEx20, Industrial Designer, Sam showcases his stylish concepts for a new high-performance TVR sports car.

Your study time will consist of class contact hours, self-directed learning, assessment and placements where appropriate. Your actual contact hours will depend on the subject area, on the option modules you select and professional body requirements.

Your study time will consist of class contact hours, self-directed learning, assessment and placements where appropriate. Your actual contact hours will depend on the subject area, on the option modules you select and professional body requirements.

Year 1

21% of time in lectures, seminars or similar
79% of time in independent study
0% of time in placements

Year 2

21% of time in lectures, seminars or similar
79% of time in independent study
0% of time in placements

Year 3

27% of time in lectures, seminars or similar
73% of time in independent study
0% of time in placements

Independent learning

When not attending lectures, seminars, laboratory or other timetabled sessions, you will be expected to continue learning independently through self-study. Typically, this will involve utilising a range of digital resources including our virtual learning environment; reading journals, articles and books; working on individual and group projects; undertaking research in the library; preparing coursework assignments and presentations, and preparing for examinations. Your independent learning will be supported by a range of excellent facilities. These include the library, open access computer facilities, informal learning zones, a range of laboratories and performance and studio spaces.

When not attending lectures, seminars, laboratory or other timetabled sessions, you will be expected to continue learning independently through self-study. Typically, this will involve utilising a range of digital resources including our virtual learning environment; reading journals, articles and books; working on individual and group projects; undertaking research in the library; preparing coursework assignments and presentations, and preparing for examinations. Your independent learning will be supported by a range of excellent facilities. These include the library, open access computer facilities, informal learning zones, a range of laboratories and performance and studio spaces.

Year 1

0% practical exams
100% coursework
0% written exams

Year 2

0% practical exams
100% coursework
0% written exams

Year 3

0% practical exams
100% coursework
0% written exams

Staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Dan Lewis

Course Director

Dan is the Course Director for Design, and Course Leader for Industrial Design: Product and Transport at Staffordshire University. Dan’s background is in Product Design and his research focuses on Emotional Design.

Dan's profile

Hugh Williamson

Head Of Department - Art & Design

Hugh trained in Transport Design, and has in-depth industry experience working across a range of sectors including automotive, product, building and toy design. He is cluster lead for the Design courses, and link tutor for our franchise courses …

Hugh's profile

Nigel Turner

Lecturer

With a Masters degree from the Royal College of Art and over 20 years' experience in industry designing anything and everything from homeware to automotive accessories, and underwear to packaging, Nigel also has 10 years' experience in product d…

Nigel's profile

Fees

For the course starting on 27 September 2021 the tuition fees are:

Tuition fees for BA (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,000 per year of study

For the course starting on 13 September 2021 the tuition fees are:

Tuition fees for BA (Hons) Full-time, with a placement year
Study option UK / Channel Islands International
Full-time £9,250 per year of study £14,000 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Industrial Design - Facilities tour

Industrial Design - Facilities tour

Video

Lecturer, Nigel Turner takes you on a tour of our Industrial Design workshops.

Included in tuition fees
Included in the fees:

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

The use of all workshops, studios and specialist technical facilities and hire of equipment relating to the course of study.

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

The use of all workshops, studios and specialist technical facilities and hire of equipment relating to the course of study.

Not included in tuition fees
Not included in the fees:

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

The cost of materials for the development of a student’s individual practice and work. Additional costs vary dependent upon student’s own choice of materials and approach to their practice.

Optional personal insurance when borrowing equipment such as cameras, lighting equipment etc. for extended period of use off campus [Approx £50-£100]. It may be possible to add some items to home contents insurance.

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

The cost of materials for the development of a student’s individual practice and work. Additional costs vary dependent upon student’s own choice of materials and approach to their practice.

Optional personal insurance when borrowing equipment such as cameras, lighting equipment etc. for extended period of use off campus [Approx £50-£100]. It may be possible to add some items to home contents insurance.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk

Scholarships and additional funding

Our Industrial Design course has a range of links with Industry, including Scholarship opportunities. Find out more about eligibility here:

2021 Product Designer Scholarship - Flynn Product Design

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Our students

You get to learn a range of new skills; from technical skills to computer software. There's support from both lecturers and clients and the live projects throughout the course have made me a lot more confident about my work and presenting to other people.

Louisa Leadley

Student

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus BA (Hons) Full-time 27 September 2021 Apply now

Information from discover uni

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020