Professional Sports Writing and Broadcasting

Study options


BA (Hons)

Key facts

Stoke-on-Trent campus
Study option:
Full-time, two-year accelerated, blended learning
24 Months
Start date:

Expert Teaching Team

Our academics have a wide variety of experience in the world of sports media and PR

Top 5 for Journalism

Guardian League Tables 2020, Journalism, Publishing & Public Relations

Blended Learning

A combination of on-campus and distance learning in a blended format

The course is taught by 'Blended learning' which means some of your studying will be done away from the University – online, and closely supervised by your module tutors - and can be moulded around your existing professional commitments.

You will be taught via a combination of traditional on-campus learning and online virtual learning environments.

In addition, there are two week-long Intensive Study Weeks – or Summer Schools – which take place in June at the start of your First and Second Levels which have a heavy emphasis on broadcast journalism and during which you will be taught firstly the basics of good broadcast journalism followed by the more advanced techniques of content production.

On successful completion of study, we will issue the following award: BA (Hons) Professional Sports Writing and Broadcasting

Course content

Professional Sports Writing and Broadcasting is the first degree specifically designed for sports professionals. The course helps prepare you for future, alternative careers after retirement.

For many professional sportsmen and women, the question of what to do when their career is over becomes a burning issue. Our Professional Sports Writing and Broadcasting degree is a fast-track, two-year course designed to apply your experience and expertise to a media career in print, broadcast and web.

The course has been designed to give you a real hands-on experience of working in the media as a professional writer, broadcaster and/or pundit.

The demand for multi-skilled, multimedia journalists in today’s ultra-competitive media market remains high. The journalist who can combine the skills of producing content for newspapers, magazines, radio, television and online is the journalist of the future.

BA (Hons) Professional Sports Writing and Broadcasting

BA (Hons) Professional Sports Writing and Broadcasting


Join our Journalism lecturer Tamsin as she takes you behind-the-scenes on our BA (Hons) Professional Sports Writing and Broadcasting degree.

Entry requirements

Applicants must be sports professionals, who will be recruited, in most cases, through the award leader’s involvement with professional sports representative bodies. The Professional Footballers’ Association (PFA) is the major portal for potential students to learn about the award, through visits and talks to sports organisations, e.g. clubs, by the award leader.

  • Applicants will have formal interviews with assessment of English skills where applicable. 

  • Applicants with no formal qualifications will be assessed using a written test formulated by the journalism teaching team.

  • Applicants under 21 (in line with the university's general requirements) must have the equivalent of 2 A levels or AVCs or BTEC National Diploma in a media related subject.

  • International applicants must have a minimum overall IELTS score of 7.5. An interview and written assessment (delivered online) may be required to assess candidate suitability.

  • Students may be considered for Accreditation of Prior (Experiential) Learning (i.e. credits gained in prior study, work based training, substantial employment or other experiential learning).

The recruiting tutor will be looking for evidence of knowledge and understanding not just of sport itself but, more pertinently, sports media operations, and real ambition to succeed in these demanding and highly competitive careers.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

Staffs Uni signs new three-year deal with the Potters


Staffs Uni is entering into a new three-year Platinum Partnership as Stoke City Football Club’s Education and Lifelong Learning Partner.



Graduates from our journalism courses go on to work in sports PR, newspapers, agencies and digital sports media outlets. Those who decide not to pursue a career in the media apply their transferable skills within sectors such as teaching and marketing.

Teaching and assessment

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Year 1

13% of time in lectures, seminars or similar
77% of time in independent study
9% of time in placements

Year 1

9% practical exams
82% coursework
9% written exams


Ian Bayley

Senior Lecturer

Ian is a professional sports journalist and PR practitioner who has worked for every Sunday and daily national newspaper in the UK. He was also Head of Media at Stoke City FC for five years before switching to academia.

Mitch Pryce

Senior Lecturer

Mitch Pryce is a seasoned broadcast journalist having worked on four FIFA World Cups for ITV Sport, three Rugby World Cups, UEFA Champions League and the Olympics. He was formerly Sports Editor with Central ITV and has produced many TV sports se…

Mitch's profile


UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Included in tuition fees
Included in the fees:

Travel, and accommodation costs incurred by compulsory trips and visits away from the University that are directly linked to the learning requirements of a specific module.

Not included in tuition fees
Not included in the fees:

The estimated cost of text books over the duration of the course. All essential text books are available from the library, but some students chose to purchase their own copies.

Travel, subsistence, entrance fees etc. incurred by optional trips and visits away from the University related to the course.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting:

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.


Applications are currently unavailable.

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

6th for Social Inclusion

The Times and The Sunday Times Good University Guide 2022

Midlands University of the Year

Midlands Business Awards 2020