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Professional Sports Writing and Broadcasting

BA (Hons)

Expert Teaching Team

Our academics have a wide variety of experience in the world of sports media and PR

Top 5 for Journalism

Guardian League Tables 2020, Journalism, Publishing & Public Relations

Blended Learning

A combination of on-campus and distance learning in a blended format

Stoke-on-Trent campus
Study option:
Full-time, two-year accelerated, blended learning
24 Months
Start date:
13 September 2021
Digital, Technologies and Arts
Book onto a Virtual Open Day Enquire about this course Apply now

Course changes for 2020/21

We are changing the way we deliver our courses from September 2020 to ensure a great student experience within a COVID-secure environment.

Find out more

The course is taught by 'Blended learning' which means some of your studying will be done away from the University – online, and closely supervised by your module tutors - and can be moulded around your existing professional commitments.

You will be taught via a combination of traditional on-campus learning and online virtual learning environments.

In addition, there are two week-long Intensive Study Weeks – or Summer Schools – which take place in June at the start of your First and Second Levels which have a heavy emphasis on broadcast journalism and during which you will be taught firstly the basics of good broadcast journalism followed by the more advanced techniques of content production.

On successful completion of study, we will issue the following award: BA (Hons) Professional Sports Writing and Broadcasting

Course content

Professional Sports Writing and Broadcasting is the first degree specifically designed for sports professionals. The course helps prepare you for future, alternative careers after retirement.

For many professional sportsmen and women, the question of what to do when their career is over becomes a burning issue. Our Professional Sports Writing and Broadcasting degree is a fast-track, two-year course designed to apply your experience and expertise to a media career in print, broadcast and web.

The course has been designed to give you a real hands-on experience of working in the media as a professional writer, broadcaster and/or pundit.

The demand for multi-skilled, multimedia journalists in today’s ultra-competitive media market remains high. The journalist who can combine the skills of producing content for newspapers, magazines, radio, television and online is the journalist of the future.

Applicants must be sports professionals, who will be recruited, in most cases, through the award leader’s involvement with professional sports representative bodies. The Professional Footballers’ Association (PFA) is the major portal for potential students to learn about the award, through visits and talks to sports organisations, e.g. clubs, by the award leader.

  • Applicants will have formal interviews with assessment of English skills where applicable. 

  • Applicants with no formal qualifications will be assessed using a written test formulated by the journalism teaching team.

  • Applicants under 21 (in line with the university's general requirements) must have the equivalent of 2 A levels or AVCs or BTEC National Diploma in a media related subject.

  • International applicants must have a minimum overall IELTS score of 7.5. An interview and written assessment (delivered online) may be required to assess candidate suitability.

  • Students may be considered for Accreditation of Prior (Experiential) Learning (i.e. credits gained in prior study, work based training, substantial employment or other experiential learning).

The recruiting tutor will be looking for evidence of knowledge and understanding not just of sport itself but, more pertinently, sports media operations, and real ambition to succeed in these demanding and highly competitive careers.



Graduates from our journalism courses go on to work in sports PR, newspapers, agencies and digital sports media outlets. Those who decide not to pursue a career in the media apply their transferable skills within sectors such as teaching and marketing.

Teaching and assessment

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.


Ian Bayley
Ian BayleySenior Lecturer

Ian is a professional sports journalist and PR practitioner who has worked for every Sunday and daily national newspaper in the UK. He was also Head of Media at Stoke City FC for five years before switching to academia.

Mitch Pryce
Mitch PryceSenior Lecturer

Mitch Pryce is a seasoned broadcast journalist having worked on four FIFA World Cups for ITV Sport, three Rugby World Cups, UEFA Champions League and the Olympics. He was formerly Sports Editor with Central ITV and has produced many TV sports se…

Read full profile

For the course starting on 13 September 2021 the tuition fees are:

Tuition fees for BA (Hons)-Full-time, two-year accelerated, blended learning
Study option UK / Channel Islands International
Full-time £11,100 per year of study £14,000 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).


Stoke-on-Trent campus
BA (Hons)
Full-time, two-year accelerated, blended learning
13 September 2021

Information from Discover Uni

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

25/01/2021 01:57:41 / Professional Sports Writing and Broadcasting / Full-time, two-year accelerated, blended learning / 14.0 / 43.0 / SSTK-12596 / Direct link