Journalism and Content Creation

TV News Set and Radio Studios

Our News Set features a three-camera studio floor and gallery

5th for Graduate Prospects – Communication and Media Studies

Complete University Guide 2021

Excellent facilities

Dedicated newsroom and student led hyper-local news site

Content creation is at the forefront of modern business. Whether you want to take the world and newsroom by storm reporting on local, national and global events, or you want to be creating content in front of camera or behind the scenes of large social or professional businesses, we have the course for you.

In our Sports Journalism degree you'll learn from experience on our TV news set and in our newsroom. We have iMacs with all the latest software for audio-visual production, as well as a fully-equipped radio studio giving you the chance to get involved in OMGRadio, the University's own station. 

If you’re looking for a broader degree, our Journalism and Digital Media is a brand-new course that covers everything from journalism skills to communications and video production

Whatever aspect of journalism and content creation you’re looking to build a career in, our experience, connections to industry and work placement opportunities can help you get there. 

Discover our Broadcast Newsroom


Studying Journalism & Content Creation - The Highlights

Studying Journalism & Content Creation - The Highlights


Discover what our students love most about our Journalism & Content Creation degrees.



Journalism and Digital Media BA (Hons)

Study options
Foundation year
Placement year

Professional Sports Writing and Broadcasting BA (Hons)

Study options
Full-time, accelerated

Sports Journalism BA (Hons)

Study options
Foundation year


Taught courses

Sports Journalism MA

Study options


Multiplatform Newsrooms

Housing 76 iMacs complete with all the software necessary for multi-platform Journalism (Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Audition).

MoJo Kits

Our MoJo kits work with smartphones to allow our students to report 'on the go'. This encourages students to consider how they can compile and tell a story in a fast paced, continually moving environment.  

Work experience and careers

Work experience

Whatever you choose to study at Staffordshire University you will have the opportunity of a work-placement, where you’ll gain experience and connections to give you an edge in your future career. 

This work experience may be closely linked to your course, or it could develop your employability skills in a broader field. Our commitment will give students the best possible mix of knowledge and experience. 

Study with us and you'll spend at least three weeks in a work placement – most likely in a newspaper, broadcast newsroom or press office. 

Work Experience Opportunities:

Students on our journalism degrees have worked with:  

  • Sky 
  • BBC 
  • BBC Radio Stoke 
  • The Telegraph 
  • Eurosport 
  • ESPN 
  • ITV 
  • Input Media 
  • Manchester United Football Club 
  • The Press Association 
  • The Sentinel 
Jacob Leeks - BA (Hons) Sports Journalism

Jacob Leeks - BA (Hons) Sports Journalism


BA (Hons) Sports Journalism graduate Jacob discusses how his degree has helped to prepare him for the industry.


Our journalism graduates often go on to successful careers as reporters, editors, TV and radio presenters, and sports commentators. 

They're working for BBC TV and radio, ITV News nationally and regionally, Sky TV, commercial radio stations, websites, local and national newspapers, and magazines. They also work for press offices, PR agencies and sports organisations including Premier League football clubs. 

All of our journalism students have the chance to take National Council for the Training of Journalists (NCTJ) exams. The NCTJ Diploma is a key qualification when looking for a job at a newspaper or news agency. Many students also find permanent work through their placements. 

Employment opportunities

Our graduates have found employment in these roles, among others: 

  • Producer 
  • Reporter 
  • Presenter 
  • Editor 
  • Marketing officer 
  • Advertising agency staff 
  • PR executive 
  • Digital content writer/editor 
  • Social media executive 

Our students

The Sports Journalism course at Staffordshire University is probably one of the best Sports Journalism courses in the country.

The Sports Journalism course at Staffordshire University is probably one of the best Sports Journalism courses in the country. It’s certainly one of the main reasons that I got a job here at Wales Online working as a Digital Sports Writer.

I suppose the big aspect of the course and one of its strongest points is the Live Newsdays, giving students the chance to experience what it’s like to work in a place like this on a regular basis and that, along with the work placements, which is again one of the main reasons I got a job here straight from graduation, are what separates it as a course and a university. 

Ben James

BA (Hons) Sports Journalism

We got to do so many things and meet so many people in our industry. We got to really be hands-on with sports journalism which is key for getting a job eventually. We got to go to so many different places and report on so many different things – but the highlight was probably the Staffs Uni Sports Nights which is where we went out to different grounds and reported from them and that was just fantastic. I wouldn’t have got the same level of experience at other places. 

Jacob Leeks

BA (Hons) Sports Journalism

You have all the help you need from the lecturers and the tutors – they really just give you all the support you need to go into a full-time working environment following university.

We have our Newsdays on the Sports Journalism course where you’re constantly like an industry journalist really. It’s a fantastic course – you have all the help you need from the lecturers and the tutors – they really just give you all the support you need to go into a full-time working environment following university.  

I spent two years on placement at Stoke City when they were in the Premier League and the Championship so it was unbelievable really. Going straight to the Premier League and working with Premier League players and staff, it was a fantastic experience and having university alongside that experience, just really prepared me for the future and helped me to know what that sports media industry was like, what I was going to expect and I think without that experience and University alongside it, I wouldn’t have been able to get a job in the industry.  


Conor Shaw

BA (Hons) Sports Journalism

It’s the most rewarding time of your life.

I was really happy for the three years that I’ve spent here. I can’t speak highly enough of the equipment that we’ve had at our disposal. Having the opportunity to use these things that are used in a professional set-up as well, it just improves your skills and it prepares you for when you go into the real world and have a job in broadcasting. It’s the most rewarding time of your life in the sense that you can do great things coming out of it, so just go for it.  

Joshua Dainty

BA (Hons) Sports Journalism

I absolutely love the course that I study here at Staffs.

I absolutely love the course that I study here at Staffs. The quality of the course stood out among the others. The lecturers have got great industry experience – a lot of them are still involved in the industry which I feel is really important. The facilities that we have here are absolutely fantastic. As well as that, you can also go down the route of PR – we've done PR modules on my course and that opens up a load of other possibilities as well. You’ll benefit from the experience so much.  

Jack Bradley

BA (Hons) Sports Journalism

Our staff

Mitch Pryce

Senior Lecturer

Mitch Pryce is a seasoned broadcast journalist having worked on four FIFA World Cups for ITV Sport, three Rugby World Cups, UEFA Champions League and the Olympics. He was formerly Sports Editor with Central ITV and has produced many TV sports se…

Mitch's profile

Steven Speed

Senior Lecturer

Steven is an award-winning digital media artist, photographer, writer and editor who has worked in the media for 20 years. Since joining us at Staffordshire University he has co-created the Digital Content Creation course.

Steven's profile

Ian Bayley

Senior Lecturer

Ian is a professional sports journalist and PR practitioner who has worked for every Sunday and daily national newspaper in the UK. He was also Head of Media at Stoke City FC for five years before switching to academia.

Ian Whittell


I am course leader for the BA and MA Sports Journalism Awards and also still an active national sportswriter, as founder and director of one of the country’s leading independent freelance sports editorial agencies.

Ian's profile

Our graduates

Emma Jones

Broadcast Journalism, 2014

After freelancing for Channel 5 and radio station Key 103, media graduate Emma is now Signal 1’s breakfast show presenter and a Leeds United TV presenter.

Emma's story

James Nuttall

Music Journalism and Broadcasting, 2014

During his degree James secured interviews with big name bands and artists which saw his work widely published, and paved the way for his content writer career.

James's story

Adam Yates

Professional Sports Writing and Broadcasting, 2013

Port Vale F.C. defender Adam Yates is an advocate for professional players gaining qualifications to broaden their prospects after retiring.

Adam's story

Chris Coles

Sports Journalism, Sports Journalism, 2012

Chris Coles is a sports broadcast journalist for BBC Radio Derby, where he presents all their sports programmes.

Chris's story

Ben Lowe

Broadcast Journalism, 2011

Ben’s experiences with StaffsLive during his degree led to roles with MTV News and BBC Radio 1 after graduation. He travels the world making ‘rockumentories’.

Ben's story

Roxanne Nicholls

Journalism (PR), 2011

Roxanne runs her own jewellery business based in Stoke-on-Trent.

Roxanne's story

Harriet Rhodes

Broadcast Journalism, 2009

Having previously worked as a freelance journalist and digital marketing manager, Harriet now runs her own successful agency helping SMEs across the Midlands.

Harriet's story

Seb Hutchinson

Sports Journalism, 2009

Seb Hutchinson is a freelance sports commentator who has worked on the biggest tournaments and events in world.

Seb's story
University of the Year

Edufuturist Awards 2021

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Student Satisfaction

Complete University Guide 2022

Top 20 for Job Prospects

Student Crowd Universities Awards 2021

6th for Social Inclusion

The Times and The Sunday Times Good University Guide 2022


QS Star Ratings 2021