Colour-Coded Towns and Child Friendly Branding

Helen Sinclair and Sarah Hollett

A creative strategy to unlock Stoke-on-Trent’s potential and make it a more colourful place to live is revealed at Staffordshire University’s Arts, Media and Design degree show.

The project, which gives each of the City’s six towns a clear functional identity and colour coding, is the work of four students graduating from the new BA(Hons) Advertising and Brand Management course.

Alex Cotton and Rob Heppell who live in North Staffordshire worked with students Iain Harley from Watford and Simon Wright from Wakefield in an attempt to resolve the problems of poor image and confusion over Stoke-on-Trent’s geography.

Rob said: “Their views, as relative newcomers, were different from ours and we felt we wanted to show them what Stoke-on-Trent had to offer as well as wanting to improve its image for people who live here.”

Meanwhile students Helen Sinclair and Sarah Hollett have come up with proposals to rebrand and market one of North Staffordshire’s best-known charities The Donna Louise Trust.

Helen, who has already secured a job with Derby-based agency The One Off, said: “The main thing we found is that people didn’t associate the existing logo with a children’s hospice and so we’ve attempted to come up with a new logo and strategy to gives them a more child friendly feel.”

Award leader John Delacruz said: “As a course, we were blessed with a great first cohort who have helped to craft the course. They’ve also set a benchmark which has been taken up by the second years and who have raised their game to the extent that we will also be displaying some of their work.”

“There’s a rigour that runs through the course which ensures that we are producing graduates with the qualities required by the industry and who are confident and proficient in pitching their creative ideas to the client.”

Graduating couple Pip Martin and Ollie Moxham have taken the opportunity to set up their own creative team, Jolly Orange Army Ant, and feel they got a great grounding from the course.

Ollie said: ”It was a 360 degree approach to the industry looking at everything from account management, research, media planning, graphic design and art direction. It helped us to develop a clear understanding of the integration of creative practices within marketing functions.”

Around 20 students from the Advertising and Brand Management course will be showing their work at the SPLASH! 2008 Arts, Media and Design Degree Show which opens on Friday June 6.
• The annual degree show features the work of over 350 final year students from a diverse suite of awards including fine art, photography, ceramics, animation, graphics, product design, surface pattern and media production.  It is open to the public from June 7-14 at their Stoke campus in College Road.

For more information or to arrange interviews telephone Staffordshire University Press Office on 01785 353608.


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