Destination: Stoke-on-Trent

"This is a great way for students to think about the place where they study as a cultural destination because there is so much to do here."

Dr Elizabeth Kealy-Morris, Head of Art and Design

Stoke-on-Trent students have created a series of railway posters celebrating the city where they study as an exciting destination for visitors.

Graphic Design and Illustration students from Staffordshire University were set the live brief by Head of Art & Design Dr Elizabeth Kealy-Morris, who was inspired by 1930s railway posters and the current City of Culture bid.

"This is a great way for students to think about the place where they study as a cultural destination because there is so much to do here. Whatever happens with the bid, this will continue to be a place where culture develops and the students will be part of that." Elizabeth explained.

"We are right next to the station so it made perfect sense to create posters to catch people's attention as they are stepping off the train."

The posters feature a range of recognisable locations in and around the Potteries and industry professionals visited Staffordshire University to judge the work during Dragon's Den style presentations.

Chauncey Tizley, from Newcastle-Under-Lyme, created a collage-style poster inspired by artist Eduardo Recife and her childhood memories.

She said: "I wanted to incorporate lots of things about what Stoke means to me. When I was younger my grandma used to take me into Hanley and I always remember seeing the Her Head statue so I wanted to use that."

Horses and jockeys at Uttoxeter Racecourse feature in the graphic designs of Callum Lane. He commented: "I think working to a live brief is really good because it prepares you for industry and meeting deadlines. If someone doesn't like the idea then it teaches you how to develop the concept and figure out solutions."

Sarah Brunt, from Bucknall, combined images taken at Middleport Pottery, Emma Bridgewater and the Wedgwood museum with designs from Staffordshire University's range of Flux ceramic ware.

"I have never done a live brief before so it's been good for me. It has been challenging but I've enjoyed it." She explained.

"I do enjoy living in Stoke so it's me putting how I feel about the city into a poster."

Nick Thompson from Lemondrop Creative, who designed posters for the mid-Cheshire trainline, and Gavin Ambrose, Graphic Design Course Leader at the University of Brighton, chose the top three designs.

Sarah's poster was awarded first place in the challenge and all three winners will get work placement opportunities in industry.

"The winning poster really had a beautiful approach to the graphic language that reflected both the history of the potteries but also the future." Gavin commented.

"I think you're looking to be surprised, you're looking for something that you are not expecting out of a project. We had several submissions that really did that."


Amy Platts
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