Graduate feels the Lynx effect

Photo of Graduate Dom Clores in the latest advert from Lynx

THE LYNX effect has seen a Staffordshire University graduate bring angels falling to earth in a TV and cinema ad.

The starring role in the latest offering from the deodorant giant was landed by Sports Journalism graduate Domenico Clores, 24.

The ad sees glamorous angels – played by some of the world’s leading models – falling to earth lured by Domenico’s scent.

It is now being shown on TV and in cinemas around the country and has had tens of thousands of hits on YouTube.

Domenico said: “Definitely, I feel that my uni training within the newsroom helped me a great deal while performing in front of large groups of people and having the confidence to speak to a wide range of people within the industry.

“I'm sure there are a lot of guys out there who would love to be in my position so you could say I am the luckiest man alive.”

Domenico’s first big break came in 2006, when he was still a student, after appearing alongside footballer Thierry Henry and model Claudia Schiffer in a Pepsi ad.

He said: “It was my first year at university and it was a great honour to work with both of them – particularly as I am a huge football fan.”

The Italian-born model, who now lives in London, graduated in 2008 with a 2:1. Despite successes in the model industry, however, he still has plans to launch a career in journalism.

He said: “I am still in contact with a number of my Staffs Uni friends who work in places like Ladbrokes, Sky Sports and the Racing Post. Hopefully in the near future I will make the transition to journalism and join them.”

Domenico’s tutor at Staffordshire University, Mitch Pryce said: “I remember Domenico as a model pupil but not in that sense.

“He was always a bright, enthusiastic student and a talented footballer. It’s reassuring that we may have given him a platform to find his true calling.”


Maria Scrivens
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
College Road
t: +44 (0)1782 294375
m: 07766 520339