Launch of new cycling film for Stoke

A PROMOTIONAL film which picks up on the reasons why people in Stoke should get on their bikes has been launched this week.

The film, which can be viewed from a number of websites, is the winner of a short film competition, organised by Staffordshire University and sponsored by The Sentinel and CycleStoke – a city council initiative.

It is the work of graduate film-maker Nathan Williams who joined forces with other enterprising graduates - Nick Bond and Gary Stewart (Brightsine Audio) and Steve Cranston (Lilac Productions) – on the winning entry.

Nathan, who set up his business NK Williams with support from the Staffordshire University’s Enterprise Fellowship Scheme, said he saw the competition as an opportunity to showcase what graduates have to offer and the professional standards they work to.

He said: “We did research around cycling and how the council wants to develop it and incorporated it into the two minute film which all came together following a beautiful day’s filming in Stoke.”
The short film competition was launched at Staffordshire University’s Creative Industries and Creative Communities conference.

Jon Fairburn from the University’s Institute for Environment, Sustainability and Regeneration, said: “Nathan is an extremely talented film maker and I expect he will go far - I would encourage local companies which want to communicate a message to use the talent on our doorstep and support our local creative industries. 

“The film has already been shown to all the Cycle England towns at last month’s meeting in Stoke and they were very impressed. It will also be hosted on the Cycle England website shortly.”

Councillor Hazel Lyth, Stoke-on-Trent City Council cabinet member for adult social care, sport, leisure and culture, said: “Stoke-on-Trent has miles of cycle track making it an ideal location to get out and about.

“This film is a fantastic way of showcasing the benefits that cycling brings and the city council is proud to have been involved. With Bike Week this week let’s hope as many people as possible take the opportunity to view the film and get on their bike at events across the city this week.”

  • For more information or to arrange interviews, telephone Staffordshire University Press Office on 01785 353401.
  • CycleStoke has been working on a number of initiatives with Staffordshire University including the UniQ developments and acting as a client for student modules as well as providing cycle training for staff and students.
  • CycleStoke has lots of exciting events planned, more details can be found at


Maria Scrivens
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
College Road
t: +44 (0)1782 294375
m: 07766 520339