New recognition proves KTP is the business

David Wright - MAS-WM, Paul Hulme - Head of Design (Aynsley China) Adele Barnes & Claire Renn - KTP Associates, Professor David Sanderson (Staffordshire University) Susan Semple (KTP Manager for Staffordshire University) and Lord Stafford.

A collaboration between Staffordshire University and ceramics firm Aynsley China Ltd has been recognised as outstanding.

The Knowledge Transfer Partnership (KTP) was embarked on in 2006 with the aim of setting up an in-house design resource with associated new digital technologies and to re-establish Aynsley China as a design led manufacturing business.

The successful KTP Associates, Claire Renn and Adele Barnes - both Staffordshire University MA Ceramic Design graduates -  worked closely with Professor David Sanderson and Aynsley China’s Head of Design, Paul Hulme to introduce fresh new ideas into the company. 

As well as winning the Lord Stafford award for Achievement in Innovation, the KTP for has now been recognised by a panel of independent assessors who have awarded a certificate of excellence.

The KTP Grading Panel awarded the highest grade of ‘Outstanding’ to the KTP for achievement in meeting KTP objectives and this in turn makes it eligible for a national award.

Professor Dave Sanderson said: "This is an excellent result and additionally coming on the back of our success and recognition in the Lord Stafford awards.

“Our extensive links with industry naturally enhances the learning experience of our students. Enterprise is central to our activities in ceramic design and we hope that this will encourage other companies to want to do business with us."

KTP Advisor for the West Midlands Dr Russ Bromley added: “As someone who grew up in Stoke-on-Trent, I’ve always been disappointed that we don’t have more KTPs in the area and that my work has been largely centred around the Black Country.”

“Stoke-on-Trent has very particular business needs and it particularly gratifying to be working with established companies such as Aynsley while they streamline their business to suit the modern age – and an added bonus for that work to be recognised so highly.”

He added: “Athough the KTP is now completed one of the Associates remains working with Aynsley China and the new ranges are beginning to take off.”

Staffordshire University is currently involved in nine KTPs including one with Dudson which looks to implement a new manufacturing strategy to ensure that production remains economically viable in Stoke–on-Trent.


Maria Scrivens
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
College Road
t: +44 (0)1782 294375
m: 07766 520339

Susan Semple
Business Development Manager (Knowledge Transfer)
Enterprise and Commercial Development
Staffordshire University
Unit 108, Trent Building
72 Leek Road
t: +44 (0)1785 353498
twitter: @Staffs4Business