Students compete in Apprentice-style challenge

“Although we won’t be firing anyone, scores will be added up and on Friday we will be holding interviews to see who will be our Internship Champion."

Ben Dyer, CIC Enterprises

Staffordshire University this week launched its own Apprentice-style challenge as part of activities to mark Global Entrepreneurship Week.

The Apprentice Challenge involves two teams of 10 students who are undertaking daily tasks to compete for an all-expenses paid placement with exciting London-based fashion brand Gandys Flip Flops. Second place prize is a placement at the Ryman head office in Crewe.

Students competing in the Challenge took inspiration from 25-year-old entrepreneur Fraser Doherty of SuperJam who was guest speaker at the launch on Monday and who has made an international success of his grandmother’s jam recipe – selling over 1 million jars of jam.

Apprentice-style tasks for the student entrepreneurs include marketing a new product for SuperJam, developing a new advert for Afford Rent-A-Car and a standard selling task.

Organised by CIC Enterprises - the business set up by Staffordshire University graduates Ben and Michael Dyer - the week long series of tasks is set to conclude with a day of gruelling personal interviews.

Ben Dyer said: “Although we won’t be firing anyone, scores will be added up and on Friday we will be holding interviews to see who will be our Internship Champion.

“Work experience with Gandys is a big opportunity for any student. Hopefully by involving  the businesses in the process, we can prove to people that Staffordshire University students have what it takes to help their businesses  thrive.”

Paul Williams, Head of the University’s Business School said: “We’ve got a fantastic week lined up for students of the University to get involved in and we’re also running our Dragon Den Day activities for Schools and Colleges locally.”

“Staffordshire University sees Global Entrepreneurship Week as an opportunity to promote enterprise and entrepreneurship in a way which challenges our students and students from our local schools and colleges.”

“CIC Enterprises are prime example of what students can achieve when they put their minds to it and we are delighted to say that the University has supported their flagship initiative National Enterprise Challenge since the outset.”


Maria Scrivens
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
College Road
t: +44 (0)1782 294375
m: 07766 520339