Students help put Middleport on the map

“This Chinese translation together with other languages helps us to communicate in a more relaxed way with our visitors and helps attract return visits. We at Middleport are delighted with our relationship with Staffs Uni and the joint benefits it delivers.”

John Lowther, General Manager at Middleport Pottery

Staffordshire University students are helping tourist destination Middleport Pottery attract more overseas visitors.

Students from the Business School have helped create a range of maps, leaflets and audio guides available in Cantonese and Mandarin for Chinese visitors to the pottery.

Events Management student Charlotte Rabey and Business Management students Vincent Law and Frances Hunt, have been working with lecturers Professor Jon Fairburn and Dr Junie Tong to support Middleport Pottery to produce the tourism materials.

Professor Jon Fairburn explained: “Provision of tourism material in foreign languages is one way of attracting international visitors and the largest group of international travellers in the world are the Chinese middle classes.”

“We have good links with China and have many Chinese students studying at the University so it's great to be involved in this project which will help them discover more about the heritage and fantastic attractions that Staffordshire has to offer.”

The University has an established partnership with Middleport Pottery and the visitor attraction accommodates students from a range of subjects on work experience. Earlier this year, French Business student David Ancel helped translate their visitor guide into French.

BA (Hons) Business Management fast-track student Vincent Law was part of the latest project. He said: “I helped translate the tourism materials into Chinese and it was a great to gain practical business skills at the same time.”

“It's been really enjoyable working with Middleport and I know that this hands-on work experience will help me when I graduate.”

The Victorian pottery, restored and run by The Prince's Regeneration Trust, is becoming an increasingly popular destination and is home of BBC television programme The Great Pottery Throw Down, which has recently been commissioned for a second series.

General Manager John Lowther commented: “Middleport Pottery and The Burleigh Shop attract a significant number of overseas visitors and it is extremely welcoming for visitors to find information in their own language.”

“This Chinese translation together with other languages helps us to communicate in a more relaxed way with our visitors and helps attract return visits. We at Middleport are delighted with our relationship with Staffs Uni and the joint benefits it delivers.”

Find more information about the project on Professor Jon Fairburn's blog.

 

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