Tourism and Events graduates keep it local

“The idea of the project was to increase awareness of local businesses, independent businesses and help the people in Burslem keep the money in Burslem instead of big chains."

Charnelle Merritt, BA(Hons) Tourism Management

Staffordshire graduates Charnelle Merritt, Emily Shepherd and Victoria Barber all immersed themselves in their Tourism Management and Events Management degrees.

Between them, the trio have gained valuable experience in the local community as well as further afield in the Tourism and Events sector.

Charnelle, a BA(Hons) Tourism Management graduate of Stoke-on-Trent was heavily involved in the Totally Locally Burslem campaign alongside her tutor Professor John Fairburn.

“Totally Locally Burslem is a strategic marketing campaign to which I had a lead role in,” explained Charnelle.

“We developed a social media site, a Facebook site and Twitter and we helped the Burslem community get involved with that.

“The idea of the project was to increase awareness of local businesses, independent businesses and help the people in Burslem keep the money in Burslem instead of big chains.

“It was a fantastic opportunity, I really enjoyed meeting a lot of people in Burslem.”

Charnelle admits that the practical aspects of the course suited her qualities and with the help of her tutors she was also able to enhance her academic abilities.

“I am glad I made it to the end and happy that I got a 2:1 as well. I really enjoyed the projects that I have been involved with, lots of volunteering opportunities as well.

“It has helped me think a lot differently, I would never have picked up an academic book in my life if I didn’t come to university.

“The tutors have been fantastic, I would consider a lot of them to be close friends now and people such as John Fairburn Linda Phillips, Carol Southall, even Paul Williams, Head of the Business School.

“They have all taught me so much, not just academically but life skills as well, I am really grateful for that,” said the 21-year-old.

Emily Shepherd completed a BA(Hons) Events Management degree with her final-year project involving a first for the city of Stoke-on-Trent.

Emily said: “The best time was probably during my final-year project called Culture Splash. This was an event that we arranged in Hanley Park.

“It was the first event of its type in Stoke-on-Trent and it involved a colour run where everyone ran covered in different coloured powders.”

Victoria began her time at Staffordshire University by studying Tourism Management through a HND, before going to work at London Heathrow and then returning to complete her BA(Hons) in the same subject.

Victoria Barber “The first two years, the HND enabled me to obtain a job at London Heathrow where I have been for the past few years, taking a supposed gap year.

“I returned in September 2013 to finish my degree and now I have got it, I got a first-class honours degree and now plan to do a Master’s and a PhD,” she added.

  • For more information and advice on all Staffordshire University degree courses starting in September 2014 please visit our Clearing page.


Maria Scrivens
Media Relations Manager
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