University seeks participants for sustainable tourism survey

”Tourism is identified as a key sector by the Local Enterprise Partnership and we will be developing online training to support the industry based on feedback from the survey. We hope to make tourism more sustainable by providing more customised and supported training.”

Professor Jon Fairburn,

Staffordshire University is seeking the views of people working in tourism as part of a European funded project which aims to professionalise the industry.

Accommodation providers, visitor attractions, cafes and restaurants are all asked to take part in an online survey which will help to identity the training and support required by business owners and workers.

The research will involve students from both Staffordshire University and Newcastle under Lyme College who will assist in gathering the data from tourism businesses throughout North Staffordshire.

Professor Jon Fairburn who is leading the SMARTOUR project, said: “The tourism sector is experiencing a big growth both locally and nationally. However many people go into the industry with no training and knowledge and as such there is a high drop-out rate. This project will provide the training so staff can be developed and retained in the industry.

”Tourism is identified as a key sector by the Local Enterprise Partnership and we will be developing online training to support the industry based on feedback from the survey. We hope to make tourism more sustainable by providing more customised and supported training.”

People living in tourist areas as well as people who have taken a holiday in the last year are also invited to take part in surveys which will feed into the wider SMARTOUR project which involves European partners in Italy, Finland and Greece.

The project is funded under ERASMUSPLUS Key Action 2 Strategic Partnerships.

For link to all surveys visit: http://bit.ly/1QBDDb8

Contact

Maria Scrivens
Media Relations Manager
Marketing and Public Relations
L600, Flaxman Building
College Road
Stoke-on-Trent
ST4 2DE
t: +44 (0)1782 294375
m: 07766 520339
e: m.c.scrivens@staffs.ac.uk