“This initiative isn't about any one organisation, but about us all pulling together with a common aim - to make this city great. We have a proud heritage to build on, which coupled with a unique spirit, clear vision and an appetite for enterprise and innovation, can help us to gain the recognition that Stoke-on-Trent so richly deserves."
Professor Michael Gunn, Vice-Chancellor
Staffordshire University is supporting a new initiative which encourages people to sign up as ambassadors for Stoke-on-Trent, showcasing the city as a centre of inspiration and energy.
The ambassadors programme, managed by Staffordshire Chambers of Commerce, aims to promote the city’s strengths. The scheme was launched at the Britannia Stadium today by Staffordshire University Vice-Chancellor Professor Michael Gunn.
He said: “This initiative isn't about any one organisation, but about us all pulling together with a common aim - to make this city great. We have a proud heritage to build on, which coupled with a unique spirit, clear vision and an appetite for enterprise and innovation, can help us to gain the recognition that Stoke-on-Trent so richly deserves. There is something very special going on here and everyone - people living, working and studying here - all have a role to play in sharing our story and contributing to a positive future."
Stoke-on-Trent City Council deputy leader Abi Brown said the city had to be loud and proud.
“The city's uniquely vibrant culture and identity are also getting serious attention nationally and internationally. There is a real buzz in the city according to the Arts Council. The Great Pottery Throw Down on prime time TV, European City of Sports status, momentum for a UK City of Culture bid, and now the UK’s Euro-Vision entry – this city is resurgent.
“We have fabulous universities, fantastic architecture, beautiful historic parks, canals and green spaces, and we are superbly well connected by road and rail at the centre of the economy.” she said.
Business leaders, creatives, artists and achievers from all walks of life are being encouraged to sign up and play their part.
Ambassadors will get regular updates on good news, and be invited to quarterly meetings to showcase the city’s onward march into the spotlight as a centre of inspiration and energy.
“Now is the time to push the city hard in every corridor of power, in the drawing rooms of the influential, in the board rooms of investment houses, in the workshops of the world, across every communication platform. Stoke-on-Trent is on the up. It's the happening and inspiring place where the next generation of UK creativity is building the future,” she said.
To get involved in the scheme contact Staffordshire Chambers on their website.
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