Angela Lawrence

Associate Dean - Recruitment

Staffordshire Business School

A professional background in Global Marketing Management and Marketing Consultancy brought me in to higher education, with a passion for facilitating learning, thereby delivering the marketers of the future to the profession. I have been a Chartered Marketer for thirteen years and have been awarded Fellowship of the Chartered Institute of Marketing. I am also a Senior Fellow of the HEA and am currently studying for a Doctorate in Education. During my time at Staffordshire University I have been awarded a Teaching Excellence Fellowship for work involving sharing good practice in online delivery and I have championed the use of digital platforms to facilitate engaging taught sessions with students. I have worked on Knowledge Exchange projects for local employers and was involved in the development and launch of our successful suite of apprenticeship programmes within the Business School. Within my current role I focus on the strategic development of courses that reflect the changing global environment, digital ways of working and contemporary themes in business, to ensure that our graduates are successful in achieving their aspirations towards careers of the future.

Professional memberships and activities

Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM)

Senior Fellow of the Higher Education Academy (HEA)

Academic qualifications

MSc Professional Marketing (Strategic Digital Marketing), BPP University College (2014)

Postgraduate Certificate in Professional Education, (2014)

Chartered Postgraduate Diploma in Marketing (2007)

Expertise

Digital marketing strategy and the impact of digitisation on businesses, Social Media Marketing

Research interests

Currently studying for a Doctorate in Education, my research explores the impact of changing consumer behaviour, in the form of “digital conversations' on academic identity. I presented at the Advance HE Teaching and Learning Conference, with a poster titled Challenging Academic Identity. I have previously presented at the Academy of Marketing Conference with a paper exploring Use of Social Media in HE and I have recently co-authored a chapter on Digital Marketing for a new marketing text.

Teaching

Strategic Digital Marketing

Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020