After a career in Banking and Consultancy, I began my career in higher education some twenty-five years ago. I have taught in higher education institutions in Australia, Malaysia and the U.K. I have been involved in teaching abroad for the University's franchised international partners in China and Malaysia and has also been involved in several international recruitment activities, international partnership advisor roles for APU Kuala Lumpur, DISTED in Penang Malaysia and NYUS, Macedonia, international teaching programmes and exhibitions held in both Europe and Asia. I joined the Business School at Staffordshire University as a Senior Lecturer in Marketing and I was a valuable member of the Course Management team for the Postgraduate programmes. I was the Course Leader for the FT MBA from 2009-2015. I was also co-leading the Consultancy on the MBA International which involves taking MBA students on their International Residential to Europe.
I am currently in teaching several exciting modules on our new MSc in Digital Marketing Management, MSc in International Business Management and the MBA. I also teach New Media Marketing in Tourism & Events, Services and Relationship Marketing, Tourist Destinations, Leisure & Culture, Entrepreneurial Marketing and Global Marketing in Action on the Undergraduate programmes.
Professional memberships and activities
Doctorate in Business Administration (DBA), Staffordshire University, (intermitted)
PG in Enterprise and IT, University of London, U.K.
Master of Business Administration, USA
BSc in Business Administration, USA
- Digital Customer Experience (CX) and Customer Engagement
- The Internet of Things (IoT)
- Marketing Innovation and digital transformation
- Travel and Tourism Destinations
Digital Customer Experience (CX) and customer engagement
The Internet of Things and digital transformation
Enterprise and commercial interests
Technology Strategy Board – Innovations
MKTG70297 Digital Consumer Behaviour and Experience
MKTG70314 Scanning the Global Digital Environment
TOUR50176 New Media Marketing in Tourism & Events
TOUR50024 Tourist Destinations, Leisure & Culture
MKTG50178 Services and Relationship Marketing
MKTG40299 Entrepreneurial Marketing
MKTG50173 Global Marketing in Action