Fatimah Moran

Senior Lecturer

School of Justice, Security and Sustainability

After a career in Banking and Consultancy, I began my career in higher education some twenty-five years ago. I have taught in higher education institutions in Australia, Malaysia and the U.K. I have been involved in teaching abroad for the University's franchised international partners in China and Malaysia and has also been involved in several international recruitment activities, international partnership advisor roles for APU Kuala Lumpur, DISTED in Penang Malaysia and NYUS, Macedonia, international teaching programmes and exhibitions held in both Europe and Asia. I joined the Business School at Staffordshire University as a Senior Lecturer in Marketing and I was a valuable member of the Course Management team for the Postgraduate programmes. I was the Course Leader for the FT MBA from 2009-2015. I was also co-leading the Consultancy on the MBA International which involves taking MBA students on their International Residential to Europe.
I am currently in teaching several exciting modules on our new MSc in Digital Marketing Management, MSc in International Business Management and the MBA. I also teach New Media Marketing in Tourism & Events, Services and Relationship Marketing, Tourist Destinations, Leisure & Culture, Entrepreneurial Marketing and Global Marketing in Action on the Undergraduate programmes.

Professional memberships and activities

Academy of Marketing

Academic qualifications

Doctorate in Business Administration (DBA), Staffordshire University, (intermitted)
PG in Enterprise and IT, University of London, U.K.
Master of Business Administration, USA
BSc in Business Administration, USA


  • Digital Customer Experience (CX) and Customer Engagement
  • The Internet of Things (IoT)
  • Marketing Innovation and digital transformation
  • Travel and Tourism Destinations

Research interests

Digital Customer Experience (CX) and customer engagement
The Internet of Things and digital transformation
Tourism Destinations

Enterprise and commercial interests

Technology Strategy Board – Innovations


Postgraduate modules:
MKTG70297 Digital Consumer Behaviour and Experience
MKTG70314 Scanning the Global Digital Environment
Marketing Innovations
MBA Dissertations

UG Modules:
TOUR50176 New Media Marketing in Tourism & Events
TOUR50024 Tourist Destinations, Leisure & Culture
MKTG50178 Services and Relationship Marketing
MKTG40299 Entrepreneurial Marketing
MKTG50173 Global Marketing in Action

UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021