James Williams

Senior Lecturer

School of Digital, Technologies and Arts

Having graduated from the University of Central Lancashire in 1982, I immediately began working in London as an advertising typographer, most notably with the highly regarded Collett Dickenson Pearce.

After four years I returned to general graphics, working at Michael Peters & Partners before moving to Manchester as a founding member of The Chase.

My work has been recognised in a number of national and international award schemes (now 26 in total), and in 1988 after a stringent selection process, I was elected membership to the New York Type Directors Club, USA and in 2013 I was awarded life membership.

But what I’m really proud of is the 20 years I worked with the prestigious London advertising creative awards, the Creative Circle, designing their award annuals and the 20 years I have been lecturing part-time at Staffordshire University.

Professional memberships and activities

Life member of the New York Type Directors Club, USA.

Academic qualifications

BA (Hons) First Class in Graphic Design

Enterprise and commercial interests

Outside teaching, I continue to practice as typo/graphic designer and my book Type Matters! was published in April 2012 by Merrell Publishers. It has received positive reviews in the UK and USA and its design has been recognised in a number of award schemes. I also work very closely with a greeting card/letterpress studio who produce all their products by letterpress, a vintage printing process.
Please look at:



Staffordshire University and University of Central Lancashire


A Decade of Type, 1980–1990
Typography 9, The Annual of the New York Type Directors Club
Typography 15, The Annual of the New York Type Directors Club
WOLDA 09, World of Logo Design Annual
Creative Review, April 2010
Communication Arts, July/August 2012

This is the Place, (Tony Walsh and friends), Forever Manchester, 2017

One Hundred Great Books on Typography, (Agata Toromanoff) Luster, 2016

Hyphen, Institute for the Study of Typography and Visual Communication, University of Nicosia, Cyprus, 2012
Creative Review, The Annual 2013
The Roses Creative Awards 2013

Words of Wisdom, University of Central Lancashire, 2020


UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021