LJ Potter


School of Health, Science and Wellbeing

I’m a genderqueer counsellor (my pronouns are they/them) who specialises in working with topics around gender, sexuality and relationship diversity (GSRD). This might be people who identify as LGBTQ+ (including intersex, asexual and non-binary/genderqueer people) and people who are in other minority relationship/living styles, such as people in consensually non-monogamous or kink/BDSM-based relationships, or people who are sex workers. Often those topics are not the topics people come to counselling with, but they want to be sure that their counsellor is culturally competent.

I’m person-centred, which means I believe strongly in people’s ability to intrinsically find their path through life, even if/when they might need supportive space to find that path. I also have an interest in focusing-oriented psychotherapy and use this in my practice.

I’m also a trainer in GSRD topics for counsellors and have provided external training to universities, as well as delivering international online seminars for Pink Therapy, and running bespoke training courses as part of my private practice.

Professional memberships and activities

  • BACP

Academic qualifications

  • BSc Psychology
  • MSc Parapsychology
  • PgCert Gender and sexual diversity in counselling
  • PgDip Person-centred counselling and psychotherapy


  • Gender
  • Sexuality
  • Non-normative relationship styles (such as consensual non-monogamies and kink-based)

Research interests

  • Gender
  • Sexuality
  • Kink/BDSM
  • Consensual non-monogamy


  • Undergraduate level 5 and 6
  • Diploma one
Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

6th for Social Inclusion

The Times and The Sunday Times Good University Guide 2022

Midlands University of the Year

Midlands Business Awards 2020