Pagan, K., Giraldi, J.M., Maheshwari, V., and Oliveiria, J. (2021) - Evaluating brain responses towards Country of Origin for Wines: The Moderating Role of Gender and Involvement, International Journal of Wine Business Research – published online Febraury 2021, DOI - https://doi.org/10.1108/IJWBR-08-2020-0043
Giraldi, J.M., Maheshwari, V., Oliveria, J. and Luciana, M. (2020) - Gender differences in visual attention and attitude towards types of advertisements, Marketing Intelligence and Planning – published online August 2020, DOI - doi.org/10.1108/MIP-11-2019-0598
Dobson, P. and Maheshwari, V. (2020) Internet Marketing for SMEs in edited text - Entrepreneurship Marketing (2nd Edition), Routledge
Maheshwari, V. Giraldi, J.M and Montanari, M. (2019) Investigating residents' attitudes of 2016 Olympic Games: examining socio-cultural, economic and environmental dimensions, Journal of Place Management and Development, 12 (3), 291-313.
Maheshwari, V., Dobson, P. and Lawrence, A. (2019) Social Media Marketing in Gbadamosi, A. (ed) (2019) Contemporary issues in Marketing. A Synthesis of Theory with Practice, Sage Publications.
Maheshwari, V. and Morris, B. (working paper) – Impact of social media marketing communication on young consumer, Young Consumers
Luciana, M., Giraldi, J.M. and Maheshwari (working paper) - Impacts of the host city image in the country branding in sport mega-event context: exploring cognitive and affective image dimensions
Gunesh, P., & Maheshwari, V. (2018). Role of organizational career websites for employer brand development. International Journal of Organizational Analysis, 27 (1), 149 – 168.
Giraldi, J. D. M. E., Maheshwari, V., Mariutti, F., & Konstantopoulou, A. (2018). Role of attitudes in Brazil's country brand image. International Journal of Business and Globalisation, 21(3), 297-307.
Lourenção, M. T. D. A., Giraldi, J. D. M. E., & Maheshwari, V. (2018). Analysis of Brazilian fashion sectorial brand identity. Research Journal of Textile and Apparel, 22(3), 291-314.
Maheshwari, V., Sinnott, K. and Morris, B. (2017) Digital Marketing and Young Consumers, in Gbadamosi, A. (ed) (2017) Young Consumer Behaviour, Routledge publications (Taylor and Francis)
Maheshwari, V., Gunesh, P., Lodorfos, G., and Konstantopoulou, A., (2017) Exploring HR practitioners' perspective on employer branding and its role in Organisational attractiveness and talent management, International Journal of Organisational Analysis, Vol. 25, No. 5.
Maheshwari, V. Lodorfos, G. and Jacobsen, S. (2014) Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs, International Journal of Business Administration, Vol. 5, No. 6, pp. 13-24
Maheshwari, V. Lodorfos, G. and Vandewalle, I. (2014), Exploring the role of stakeholders in place branding, International Journal of Business and Globalisation, Vol. 13, No. 1, pp. 104-121.
Maheshwari, V. Vandewalle, I. and Bamber, D. (2012) Place branding's role in Sustainable Development, Journal of Place Management and Development, Vol. 4, No. 2, pp.198-213. (Emerald Literati Award, Outstanding Paper award category)
Maheshwari, V. and Vandewalle, I. (2010) Place Branding and the European Capital of Culture Branding Campaign, Union of European Capital of Cultures (UNeECC,Vol. 1) - ISSN 2068-2123, University of Sibiu Publishing Press.
Bamber, D., Maheshwari, V., Vandewalle, I. (2009) Place Pulling Power: a case of Liverpool’08, Institute for Tourism Studies, pp.51-61. ISBN 978-99937-51-32-8.
Brown, J., Phillips, J.M., and Maheshwari, V. (2009) Consumption and Sacred Places and Spaces in Profane Contexts: a comparison between the UK and India, in Brie, S., Daggers, J. and Torevell, D. (eds) (2009) Sacred Space: interdisciplinary perspectives within contemporary contexts. Cambridge Scholars Publishing, Newcastle upon Tyne.
Peer-reviewed conference contributions & presentations:
Maheshwari, V. and Fielding, J. (2018), Importance of ethics and sustainability in fashion industry, presented at the 21st Academy of Marketing Science World Marketing Congress (AMS WMC), June 27 to June 29, 2018 at the University of Lusiada – Norte Porto, Porto, Portugal.
Maheshwari, V. Lodorfos, G. and Jacobsen, S. (2014), investigating key determinants of brand loyalty: examination of brand commitment-experience-loyalty construct, presented at Academy of Marketing Science Annual Conference 21-24 May 2014, Indianapolis, USA.
Maheshwari, V. Lodorfos, G. and Gunesh, P. (2013), Marketing an organisation: the emergence of employer branding phenomenon. British Academy of Management Annual Conference, Liverpool, 10-12 September 2013.
Maheshwari, V. and Williams, G. (2011) 'Why bother branding, is it really innovative?’. British Academy of Management Conference, Aston University Business School, Birmingham, 13-15 September 2011.
Maheshwari, V. (2009) Place brand management. Academy of Marketing Science's 'World Marketing Congress' conference, Oslo School of Management – Campus Kristiania, Oslo, Norway, 21-25 July 2009.
Maheshwari, V. and Vandewalle, I. (2009) Place branding - a different dimension to regeneration in the City of Liverpool. Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK 7-9 July 2009.
Maheshwari, V, Vandewalle, I. and Bamber, D. (2008) Place branding from a business perspective. 1st International Place Branding Conference, Berlin City Hall, Berlin, Germany, 4-6 December 2008.
Maheshwari, V. (2008) Sustaining Place Branding Identity: key construct for continual development of the region. In: Doctoral Colloquium of International Conference of Cultural Perspectives in Marketing, January 16-19, 2008, Royal Sonesta Hotel, New Orleans, USA.
Maheshwari, V., Vandewalle, I. and Bamber, D. (2007) Place branding and the Liverpool 08’ brand campaign in “City of Liverpool”, Thought Leaders’ international conference on Brand Management, 24th-25th April 2007, University of Birmingham, Birmingham.
Ad hoc Journal Reviewer role:
- Journal of Product & Brand Management
- Journal of Place Management & Development
- Journal of Place Branding & Public Diplomacy
- European Journal of Marketing
International conference reviewer role:
- Academy of Marketing Science Annual conference
- Academy of Marketing Annual Conference
- European Marketing Academy Conference
- British Academy of Management Conference (including Doctorial Colloquium)
Additional academic & research contributions:
Book reviews: I regularly contribute as book reviewer, some of my key contributions so far:
Gbadamosi, T. Oniku, A. (2021) (eds) Religion and Consumer Behaviour in Developing Nations, Edward Elgar Publishing
Thomas, B. and Housden, M. (2017). Direct and Digital Marketing in practice, 3rd ed., Bloomsbury Publication plc.
Kolb, B. (2017) Marketing Research: reviewed proposal for 2nd edition, London: Sage Publication.
Keller, K.L. (2013) Strategic Brand Management: Building, Measuring and Managing Brand Equity, 4th ed., Harlow: Pearson Publications
Bradley, N. (2013) Marketing Research: Tools and Techniques, 3rd ed., Oxford: Oxford University Press.
Kapferer, J-N. (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th ed., London: Kogan Page Publishers
Saldana, J. (2012) Coding Manual for Qualitative Researchers, 2nd ed., London: Sage Publications Ltd.
Rosenbaum- Elliot, R; Percy, L and Pervan, S. (2011), Strategic Brand Management, 2nd ed., Oxford: Oxford University Press