Associate Dean, Staffordshire Business School
A background in Marketing Management and Marketing Consultancy brought me in to education, with a passion for facilitating learning, thereby delivering the marketers of the future to the profession. I have been a Chartered Marketer for many years, am a Senior Fellow of the HEA and am currently studying for a Doctorate in Education.
MSc Professional Marketing (Strategic Digital Marketing), BPP University College (2014)
Postgraduate Certificate in Professional Education, (2014)
Chartered Postgraduate Diploma in Marketing (2007)
Professional Memberships and Activities
Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM)
Senior Fellow of the Higher Education Academy (HEA)
Digital marketing strategy and the impact of digitisation on businesses, Social Media Marketing
Currently studying for a Doctorate in Education, my research explores the impact of changing consumer behaviour, in the form of “digital conversations" on academic identity. I presented at the Advance HE Teaching and Learning Conference, with a poster titled Challenging Academic Identity. I have previously presented at the Academy of Marketing Conference with a paper exploring Use of Social Media in HE and I have recently co-authored a chapter on Digital Marketing for a new marketing text.
Strategic Digital Marketing
Staffordshire Business School
t: +44 (0)1782 294302