Angela Lawrence

Associate Dean, Staffordshire Business School

About Me

A background in Marketing Management and Marketing Consultancy brought me in to education, with a passion for facilitating learning, thereby delivering the marketers of the future to the profession. I have been a Chartered Marketer for many years, am a Senior Fellow of the HEA and am currently studying for a Doctorate in Education.

Qualifications

MSc Professional Marketing (Strategic Digital Marketing), BPP University College (2014)

Postgraduate Certificate in Professional Education, (2014)

Chartered Postgraduate Diploma in Marketing (2007)

Professional Memberships and Activities

Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM)

Senior Fellow of the Higher Education Academy (HEA)

Expertise

Digital marketing strategy and the impact of digitisation on businesses, Social Media Marketing

Research Interests

Currently studying for a Doctorate in Education, my research explores the impact of changing consumer behaviour, in the form of “digital conversations" on academic identity. I presented at the Advance HE Teaching and Learning Conference, with a poster titled Challenging Academic Identity. I have previously presented at the Academy of Marketing Conference with a paper exploring Use of Social Media in HE and I have recently co-authored a chapter on Digital Marketing for a new marketing text.

Current Teaching

Strategic Digital Marketing

Contact

Angela Lawrence
Associate Dean
Staffordshire Business School
Staffordshire University
Brindley Building
Leek Road
Stoke-on-Trent
ST4 2DF
t: +44 (0)1782 294302
e: Angela.Lawrence@staffs.ac.uk
twitter: @iteroange