Head of Department, Staffordshire Business School
A background in Marketing Management and Marketing Consultancy brought me in to education, with a passion for facilitating learning about marketing, thereby delivering the marketers of the future to the profession. I have been a Chartered Marketer for several years now and am also an external examiner for the Chartered Institute of Marketing.
MSc Professional Marketing (Strategic Digital Marketing), BPP University College (2014)
Postgraduate Certificate in Professional Education, (2014)
Chartered Postgraduate Diploma in Marketing (2007)
Professional Memberships and Activities
Chartered Marketer and full member of the Chartered Institute of Marketing (CIM)
Senior Fellow of the Higher Education Academy (HEA)
Digital marketing strategy and the impact of digitisation on businesses, Social Media Marketing
Currently studying for a Doctorate in Education, my research explores the impact of changing consumer behaviour, in the form of “digital conversations" on academic identity. I have a poster presentation accepted at the Advance HE Teaching and Learning Conference, titled Challenging Academic Identity. Previously I have presented a paper at the Academy of Marketing Conference on Use of Social Media in HE and I have recently co-authored a chapter on Digital Marketing for a new marketing text.
Strategic Digital Marketing
Head of Department
Staffordshire Business School
t: +44 (0)1782 294302