Dr Samanthika Gallage

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Job Title and Responsibilities

 Course leader for MSc in Digital Marketing programme

I am currently working as a lecturer in Marketing attached to the Staffordshire business school. I engage in teaching, research and administrative activities of the school.

About Me

I completed my doctoral degree at the University of Nottingham Business School, UK in 2018. My
research interest is in the area of consumer behaviour particularly focusing on transformative
consumer research, social marketing, health and well-being, consumer emotions and identities. I have expertise and experience in both qualitative and quantitative methodologies, most recently utilising qualitative methods. Further, I am also keen on teaching and proficient in
administration. I have experience working in both academia and industry in the UK, Australia and Sri Lanka.

Qualifications

  • PhD in Marketing – University of Nottingham, UK
  • MSc in Marketing- University of Nottingham, UK
  • MBA in Management – University of Sri Jayewardenepura, Sri Lanka
  • BSc in Marketing- University of Sri Jayewardenepura, Sri Lanka

Professional Memberships and Activities

  • Chartered Institute of Management Accountants (UK) – Passed Finalist (2007)

Expertise

Consumer behaviour, qualitative methods, transformative consumer research

Enterprise and Commercial Activities

Market research on consumer identity for the Nestle Lanka (PLC) 2013

Research Interests

Transformative consumer research, social marketing, critical marketing

Selected Publications

Refereed Journal Papers

  • Gallage, H.P.S, Tynan, C and Heath, T “Responsible dinking: Mistrusted, Misused and Misunderstood. Presented in the Academy of Marketing 2019 conference.

  • Gallage, H.P.S, Heath, T and Tynan, C “Using narrative methodology in Transformative Consumer Research” presented in the Academy of Marketing 2019 special workshop session.

  • Pang, B. Deshpande, S. Nguyen, M. Kim, J. Arli.D. Fujihira, H. Gallage, S. Mohomad, B  “Barriers of condom use in Asia: a social marketing perspective” presented in the world social marketing conference 2019.

  • Gallage, H. P.S. Tynan, C. & Heath, T. (2018), Out-group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42-e51.

  • Gallage, H. P.S. Heath, T. & Tynan, C. (2018), Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 45-47.

Refereed Conference Papers

  • Gallage, H.P.S, Tynan, C and Heath, T “Responsible dinking: Mistrusted, Misused and Misunderstood. Presented in the Academy of Marketing 2019 conference.
  • Gallage, H.P.S, Heath, T and Tynan, C “Using narrative methodology in Transformative Consumer Research” presented in the Academy of Marketing 2019 special workshop session.
  • Pang, B. Deshpande, S. Nguyen, M. Kim, J. Arli.D. Fujihira, H. Gallage, S. Mohomad, B  “Barriers of condom use in Asia: a social marketing perspective” presented in the world social marketing conference 2019.
  • Pang. B. Gallage, H.P.S, Crespo, F (2017), “Mom I want to walk to school today”, presented at the ANZMAC conference in Melbourne.
  • Gallage, H.P.S. Heath, T. & Tynan, C. (2017), “Positive change through positivity: Role of positive emotions”, presented at the Association of Consumer Research conference, San Diego, United States from 20th to 23rd October 2017.
  • Gallage, H.P.S. Heath, T. & Tynan, C. (2017), “Life style and Alcohol: A Different Perspective for Alcohol Warning Labels”, presented in the British Academy funded conference on Advancing theory and understanding of risky drinking behaviour: Insights from alcohol warning messages, Bangor University, UK on the 21st of January 2017.
  • Gallage, H.P.S. Tynan, C. & Heath, T. (2016), “Alcohol abstinence and consumption reduction; Using narratives and diaries”, presented in the Academy of Marketing, University of Newcastle on the 4th July 2016.
  • Gallage, H.P.S. Tynan, C. & Heath, T. (2015), “Out-group peer involvement on youth alcohol consumption” presented at the Academy of Marketing Conference, University of Limerick,  Ireland from 7th to 9th July 2015.

Current Teaching

  • Marketing and digital communications
  • Consumer behaviour
  • Services and relationship marketing
  • Strategic marketing

Contact

Samanthika Gallage
Staffordshire Business School
Staffordshire University
Ashley 2
Leek Road
Stoke-On-Trent
ST4 2DF
t: +44 (0)1782 294352
e: Samanthika.gallage@staffs.ac.uk